Jean Cummings
Personal Branding Strategist and Resume Consultant
Services
- Personal Branding - An associate's business brand is closely aligned with his/her personal brand. What is yours? Building a strong personal/business brand will enable you to laser-focus your marketing efforts within your market niche and stand out from your competition. Jean is available to work with you to distill your complex career into an authentic, potent personal brand. Effective personal branding will improve your positioning in a marketplace dominated by either highly branded entities or businesses that have failed to communicate a brand at all.
- Resume Consulting, Writing, and Editing - Create Brand-driven Marketing Communications: profile, resume, project success stories, bio, Web portfolio and more. Do you have a set of marketing communications designed to reinforce your brand and convey your unique value proposition? Are you confident that your current marketing materials position you in the very best light to attract the new business you want? Do you want to ensure a strong pipeline of new business by proactively building your visibility and personal brand? Top-quality marketing materials excite positive attention, distinguish you from your competition, and help "pre-sell" you before you even begin to pitch your product or service.
- Coaching - Offering time-limited laser-focused coaching around business, career, and marketing questions. Do you need to better define the products and services you offer and your target market(s)? Do you know what your business brand is and your unique promise of value? Are you seeking to differentiate your practice from the competition? Are you clear on where you want your business to be in one year or five years, in terms of revenue and direction? Interested in advice on how to best market your products and services? Is your website working optimally to drive business to you? Do you want high-powered networking tips to increase sales? Jean is available to consult with you on these and other issues common to the independent consultant.
- Website Copy Writing - Do you have an online identity that will help you sell your business services or products? A well-crafted website and/or blog will ensure that, when potential clients conduct a search on your name, they will see what you want them to see. Brand-driven website copy can serve as a "call to action" to drive new business for you.
Professional Services
123 Minot Road • Concord, Massachusetts 01742
• H:800-324-1699 • W:978-371-9266
