Penny S. St. Clair-Holmes
Penny St. Clair-Holmes
The Marketing Difference excels at delivering sales tools and customer programs that deliver positive return. We thrive on combining creativity with strategy to drive results for our clients.
Services:
Penny delivers results for her clients. Examples include driving a 100 basis point improvement in customer churn and delivering a 200 basis point improvment in customer margin.
Penny's marketing programs have produced solid returns. One campaign generated a 21% closure rate while another doubled the number of repeat customers.
Sales & Marketing
- Sales Tools and Customer Programs - Design and implement sales tools and customer programs that deliver. Combine creativity with analytical expertise to impact bottom line results.
- Churn Reduction Programs - Conduct extensive analysis on the customer base to determine predictors for churn. Develop customer programs to combat deactivations that deliver positive ROI.
- Marketing Program Implementation - Develop script for outbound marketing programs to reflect desired messaging and positioning. Scripts include objection handling, cross-sell and up-sell content.
- Sales Tool Reference Library - Create content for a sales tool reference library. Populate with customer success stories, robust product information, competitive analysis, objection handling, presentations, business cases, marketing programs, pricing promotions, cross-sell and up-sell positioning
Services
Sales & Marketing
Sales Tools and Customer Programs
Churn Reduction Programs
Marketing Program Implementation
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