About the Independent Consulting Blog

On these pages, we’ll be exploring the complex and rapidly evolving business and regulatory conditions surrounding the use or independent contractors, consultants, and 1099s. Companies of all sizes that engage independent contractors are subject to myriad risks and responsibilities for using 1099s.



Should Solopreneurs Use Promotional Products?

Should Solopreneurs Use Promotional Products?

by MBO Partners

The fact that online marketing through social media is free – and effective – means that many cost-conscious solopreneurs use platforms such as Facebook, Twitter, LinkedIn, and Pinterest as their primary methods of reaching out to potential new clients. But sometimes it can pay to take advantage of real-world avenues of advertising, as well.

Promotional products are often overlooked by independent contractors as being too expensive or too disposable to have any real effect on potential clients – can a pen really influence someone to choose your company over the competition? But amazingly, studies have shown that they can actually do just that.

A study performed by L.J. Market Research found that 52% of participants had ultimately done business with a company that had given them a promotional product – and even better, that the other 48% stated they would be more likely to do business with that company because they appreciated the gesture.

How is it that these small, token gifts can have such a powerful effect? There are several reasons to explain why the ROI on promotional products is so high.

1. They increase brand recognition. You’ve heard of the Rule of Seven – the fact that a potential customer needs to be exposed to your marketing message seven times before they feel comfortable buying from you. Promotional products provide a new exposure to an independent contractor’s brand every time they’re used or even simply viewed. Incredibly, a study done by Schreber & Associates showed that 39% of people who had received a promotional product six months before still remembered the name of the business associated with it. That’s an impressive result from such a seemingly insignificant item as a pen!  

2. They take advantage of the law of reciprocity. It’s a simple fact of human nature – when someone gives us something, we feel inclined to reciprocate by doing something nice for them. If a solopreneur gives a gift, no matter how small, to a potential client, that person will be more likely to do business with them, as a way to thank them for their kind gesture.

3. They increase your reach - with no extra effort on your part. As a solopreneur, you can only reach so many people on your own. But distributing promotional products creates a small army of people who will market your business on your behalf. Giving out T-shirts? Every time anyone wears it, they act as a walking billboard for your business. Handing out pens? Every time someone lends that pen to another person, that new person will be exposed to your brand, as well.

4. They can be integrated with other marketing activities to boost effectiveness. You could offer a free T-shirt or mug as an incentive to re-tweet your content on Twitter, or include a key ring or pen in a direct mailing package. By taking something intangible, like online marketing, or something relatively plain, such as printed material, and dressing it up with a tangible gift item, independent contractors can add an instant boost of interest more likely to catch people’s attention.

With such a high ROI, it makes sense for solopreneurs to consider implementing the use of promotional products in their own marketing efforts. They may be small, but they’re surprisingly powerful.   

Post New Comment


The products are really good. We should be looking at that one for the better. - Marla Ahlgrimm

Last but not least, service providers have to create a positive buying experience for customers when bringing new products to the market. This is particularly difficult in the area of payments. No one likes to make a payment. MB Star SD Connect Compact 4

It’s fun to read this.

Should Solopreneurs Use Promotional Products?

Thanks for inviting me to post about
great promotional products

L'imposta è che il guadagno finanziario e scommesse finanziarie sul possesso di profitto che compongono le seguenti categorie, guadagnare da costi di una partita iva (terreni e fabbricati), l'impegno finanziario di guadagno (interessi attivi), il guadagno da lavoro autonomo profit carriera, l'utile organizzazione di lucro e totalmente diverso (bordi di capitale, non di routine, ecc ...).

Kata Kata Galau Romantis buat Pacar
Kata Kata Nasehat Motivasi Sukses
Kata Kata Cinta Tulus dari Dalam Hati
Gambar Kata Kata Galau Sedih Patah Hati
Kumpulan Doa Singkat Pagi Hari Indah
Kata Kata Janji Setia untuk Pacar Tercinta

Kata Kata Cinta buat Mantan Tersayang
Kumpulan Doa Seorang ibu untuk Anaknya
Gambar Kata Kata Galau Sedih Banget
Gambar Kata Kata Sedih Menangis Sakit Hati
Kata Kata Ucapan happy Anniversary buat pacar
Kata Kata Romantis Indah Patah Hati

Kata Kata Mutiara Indah Patah Hati
Kata Kata Mutiara Cinta Pertama dan Terakhir
Gambar DP BBM Sindiran buat Pacar
Kata Kata Mutiara untuk Orang Tua
Doa untuk Orang Sakit Supaya Sembuh
Tips Cara Membuat Pria Jatuh Cinta

Kata Kata Motivasi Bijak Pagi Hari
Kata Kata Doa Pagi Hari yang Indah
Gambar Foto Kata Kata Mati Lampu
Kata Kata Romantis Menyentuh Hati
Kata Kata Romantis buat Mantan Terindah
Kata Kata Doa untuk Ibu Tercinta

Gambar Kata Mutiara Ucapan Menyambut Lebaran
Gambar DP BBM Ucapan Mohon Maaf Lahir Batin
Gambar Animasi Mudik lebaran Pulang Kampung
DP BBM kata Kata Ucapan Idul Fitri
Gambar Kata Kata Ucapan Selamat Lebaran
Gambar Ucapan Selamat Hari Raya Idul Fitri

Gambar DP BBM Mudik Lebaran Pulang Kampung
Gambar DP BBM Malam Takbiran Bergerak
Kata Kata Buat Mantan Tersayang
Kata Kata Mutiara Bijak Cinta Suami Istri
Kata Kata Bijak Cinta Sedih Romantis
Kata Kata Menunggu Cinta yang Tak Pasti

Kata Kata Mutiara Senja di Sore Hari
Kata Kata Sabar dan Ikhlas Menghadapi Cobaan
Kata Kata Minta Cari Jodoh Lucu Romantis
Kata kata Doa Mutiara Harapan tentang jodoh
Contoh Naskah Drama Komedi Lucu
Kata Kata Mutiara Bijak Minta Maaf

Kata Kata Mutiara Bijak Seorang Pemimpin
Kata Kata Doa Bijak ibu untuk Anaknya
Kata Kata Mutiara Bijak Orang Tua Tercinta
Contoh Naskah Drama Persahabatan Cinta
Kata Kata Malam Minggu Galau Sedih
Kata Kata Mutiara Bijak Wanita Hebat

Kata Kata Galau Kenangan Mantan Masa Lalu
Kata Kata Move On Putus Cinta
Kata Kata Mutiara Bijak Indah Sore Hari
Kata Kata Mutiara Cinta Galau Sedih
Kata Kata Mutiara Indah Terima Kasih Ibu
Kata Kata Doa Bijak Ibu Tersayang

Kata Kata Bijak Cinta Bertepuk Sebelah Tangan
Kata Kata Bijak Cinta untuk Gebetan Baru
Kata Kata Galau Romantis buat Gebetan
Kata Kata Mutiara Bijak Kesabaran Hati
Kata Kata Doa Bijak Suami Istri Bahagia
Doa Bijak Mutiara Hikmah

Kata Kata Mutiara Doa Indah Siang Hari
Kata Kata konyol Koplak Gokil ngaco
Puisi Galau Patah Hati Putus Cinta
Puisi Romantis Galau buat Mantan Kekasih
Kata Kata Galau untuk Pacar Tercinta
Puisi Pagi Hari Ucapan Selamat Pagi

Kata Kata Mutiara Cinta Jomblo Sejati
Kata Kata Bijak Kesetiaan Dan ketulusan hati
Kata Kata Galau Masih Sayang Mantan kekasih
Kata Kata Bijak Kesabaran Hati Penuh Makna
Kata Kata Mutiara Bijak Nyeleneh
Kata Kata Mutiara Memaafkan pacar Kekasih

Gambar DP BBM Kata Kata Ucapan Selamat Lebaran
Gambar DP BBM Kata Kata Patah Hati Bahasa Jawa
Gambar Foto Orang Sedih Galau Kecewa
Kata Kata Ungkapan perasaan Cinta
Gambar DP BBM Kata Kata Motivasi Kehidupan
Gambar DP BBM Kata Kata Cinta Romantis

Kata Kata Mutiara Tulus Mencintai Seseorang
Gambar DP BBM Kata Kata Sakit Hati Kecewa
Kata Kata Sindiran Bijak buat Orang Pembohong
Download Gambar Foto Kata Kata Galau Sedih
Download Gambar Foto Kata Kata Galau Putus Cinta
Kumpulan Gambar DP BBM Doa Islami

Kata Kata Ngaco Jomblo Ngenes Malam minggu
Gambar DP BBM Kata Kata Karma tentang Cinta
Gambar DP BBM Kata Kata Bijak Kehidupan
Kata Kata Mutiara Bijak Penyemangat Hidup
Kumpulan Gambar DP BBM Motivasi Kerja
Gambar DP BBM Kata Kata Kocak Lucu Abis

Kata Kata Ungkapan Hati yang Sedih Terluka
Kata Kata Mutiara Indah Seorang Wanita
Gambar Kata Kata Koplak Lucu Gokil Ngaco
Kata Kata Mutiara Cinta Islami penuh Makna
Gambar DP BBM Sakit Kepala Pusing Mumet Capek
Gambar Foto Kata Kata Lelah Capek Jenuh Bosan

Kata Kata Cinta Indah Islami untuk Kekasih
Kumpulan Kata Mutiara Cinta Sedih Banget
Kata Kata Sedih ditinggal Pacar Kekasih
Kata Kata Mutiara Motivasi Bijak untuk Anak
Gambar DP BBM Kata Kata Malam Minggu
Kata Kata Cinta Sedih Galau Romantis

Kata Kata Mutiara Bijak untuk Ibu Terindah
Kata Kata Singkat Pendek Menyentuh Hati
Kata Kata Kenangan Masa Lalu Bersama Mantan
Kata Kata Mutiara Jujur dalam Cinta Sejati
Kata Kata Malam Hari yang indah
Kata Kata Kesepian Cinta Malam Hari

Kata Kata Mutiara Indah buat Mantan Kekasih
Kata Kata Bijak Mario Teguh Tentang Wanita
Doa untuk Suami yang sedang Bekerja Jauh
Gambar Sakit hati Putus Cinta Galau
Kata Kata Romantis Cinta Mengharukan
Kata Kata Mutiara Kenangan Indah

Kata Kata Doa anak kepada Orang Tua
Gambar Kata Kata Kesetiaan Cinta Sejati
Download Kata Kata Galau Cinta Sedih
Download Kata Kata Motivasi Hidup
Kata Kata Maaf untuk Sahabat Terbaik
Download Kata Kata Mutiara Cinta

Kata Kata Mutiara Sabar dalam Cinta
Kata Kata Menunggu Seseorang yang dicintai
Kata Kata Menyinggung Perasaan Orang Lain
DP BBM Lelah Jenuh Capek Bosan Menyerah
Kata Kata Maaf buat pacar Tersayang
Gambar Kata Kata Setia sama Pacar Selamanya

Gambar DP BBM Kata Kata Doa Islami
Kata Kata Mutiara Kecewa karena Pacar
Kata Kata Sindiran buat Cowok tidak Peka
Kata Kata Sindiran buat Cowok PHP
Kata Kata Motivasi Bijak malam Hari
Kata Kata Gambar Cinta