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Consulting Blog
January, 22 2010
Enhance Your Personal Brand With A Business PortraitPosted by Stephanie LaBordeWhen looking for a picture to post in an online profile, most people only spend a small fraction of the time that they would devote to getting ready for an interview or client meeting. When someone sees you for the first time - whether it's online on in person - your appearance "brands" you. How are you branding yourself?
Not sure what to wear? Model a few outfits for a friend and ask for their honest input -- their feedback may surprise you! Your favorite shirt may not be as flattering in reality as it is in your mind.
Gentlemen, get a haircut the day before your appointment, and shave the morning of your shoot.
Ladies should avoid haircuts or hair style changes within 1 week of your photo session. Also avoid trying any new products on your face, skin, or hair a week prior to the shoot. Wear the same amount and style of makeup that you would wear to a business meeting. Avoid glossy eye shadow, frosted lipstick or colors you don't usually wear. If you do your makeup at home, make sure you give yourself a once-over before you get in front of the camera. Even though the photographer may offer to clean up little flaws in a program like Photoshop, the bright lights can be unforgiving. A layer of translucent powder applied just before the shoot can work wonders for eliminating shine, smoothing blush lines and making pores seem smaller.
Your appointment: Arrive 15 minutes early so you won't feel rushed. If you have seen a professional headshot that you like, bring it with you to give the photographer an idea of what you're looking for. Even if you feel that you've captured what you need in a few poses, follow the photographer's advice and use all of the time that's allotted for your shoot. Don't be afraid to tell the photographer want you do and don't want. Most importantly, relax and have fun!
Tags:
professional portraits, corporate headshots, business portraits, freelancing, freelance, independent consulting, independent consultant, independent contractor, promoting your consulting business, promoting yourself, LinkedIn, personal brand
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