At MBO Partners, we talk a lot about the value of being a leader in your field, as well as how you can brand yourself via tools like online networking, polished communication, and ongoing professional development.
A professional website is a modern-day calling card; helping to identify who you are and what you offer to a prospective client. A well done website, combined with optimized and up-to-date profiles on social networking sites like LinkedIn, can be the tool you need to stand out above the crowd in a competitive marketplace.
Still need convincing? Here are five reasons why you should consider building a website, stat:
1. Show Your Brand to the World
Stand out from the crowd. Your website is your best chance to capture the attention of a potential client online. Showcase your personality, your work ethic, and your skills in an easy-to-access online format.
2. Stand Out In Search Results (and Get More Work)
One benefit of owning your name or your brand’s name comes in the form of Search Engine Optimization (SEO). You’ll (almost always) own your name’s first place result online, making sure that the first impression you leave on potential clients is a positive, self-shaped message.
3. Prove Relevance Against Younger Competitors
Creating a personal website may seem like a very “Millennial” thing to do, but for older independents, it can also show a level of technical savvy. A website says “not only am I good at what I do, but I’m up on current best practices as well.” Today, nearly every job function touches digital in some way, so showing a level of tech savvy is never a bad thing.
4. Market Yourself
In addition to controlling your brand, websites are a valuable marketing tool. Attract new clients passively, as many people go not only to their network in search of new contractors, but also conduct online searches. If you can rank for terms related to your skill set, such as “digital marketing freelancer” or “digital marketing expert in X city” online, you’re well on your way to generating business without lifting a finger.
5. Create a Deductible Expense
Costs spent to build and maintain websites are tax deductible! Don’t forget to appropriately track these as part of your valid business expenses.
Stay tuned for Part Two next Thursday, detailing out five simple-to-execute steps to build a website without additional technical help.
I practice what I preach. Learn more at www.mcleanrobbins.com.
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The importance of brand for independent contractors, how to develop a brand identity, and how to refine your current brand.