Marketing and Branding
Grow a Small Business | 4 MIN READ
For many independent professionals, work can be tinged with uncertainty. The top two challenges reported by respondents to our 2022 State of Independence survey were not enough predictable income and concerns about the sales pipeline, and a big part of operating an independent services business is addressing them. In addition to these challenges, many independents…
Market a Small Business | 4 MIN READ
Think of a blog as an opportunity to engage and grow your target audience. A blog for your business is more than something to update with your weekly experiences as an independent professional. Blogging is a great way to showcase your expertise, bring in potential clients, and grow your personal brand. In fact, blogs are…
Grow a Small Business | 7 MIN READ
Service marketing differs from product marketing in a number of ways. One is the absence, usually, of a tangible sample that a prospect can hold, inspect, or try out. Creating content to promote services is a great way to demonstrate your expertise as well as your personality and work style. Building a content library can…
Market a Small Business | 4 MIN READ
Marketing consultant, speaker, and best-selling author John Jantsch, founded the Duct Tape Marketing System and Duct Tape Marketing Consulting Network to train and license small business marketing consultants around the world. Jantsch acknowledges that marketing can be challenging for independent professionals, who are often working with limited time and resources. Nevertheless, he is confident that independents can successfully…
Grow a Small Business | 4 MIN READ
Branding is an essential part of marketing your services as a small business owner. Your brand defines how the outside world sees and experiences your business. It helps you reach potential clients, keep them engaged, and form a strong, lasting relationship. Your brand should also communicate what problems you can help solve and target a…
Market a Small Business | 4 MIN READ
No matter what time of year it is, you should always have an understanding of your progress towards your goals. This topic actually reminds me of a conversation with an entrepreneur friend of mine I had over the summer. She was panic-stricken because the year was halfway over and the business goals she had excitedly…
Guides and Templates | < 1 MIN READ
GUIDE | 15 MIN READ
Learn how to easily create a professional website, a valuable marketing tool to showcase your brand, stand out from your competition, and reach new clients.
Guides and Templates | < 1 MIN READ
GUIDE | 10 MIN READ
How to overcome a common roadblock to independent consulting success
Guides and Templates | < 1 MIN READ
GUIDE | 10 MIN READ
Learn how to create a reputation management strategy and how to manage your professional reputation efficiently.
Guides and Templates | < 1 MIN READ
GUIDE | 12 MIN READ
To succeed in today’s market, independent consultants need to understand how to develop and market a strong brand. Your brand is not simply the words and images you employ to describe it, but also includes how your audience experiences it. In this guide, you will learn the strategy, planning, and marketing involved in building a…
Featured Posts
Subscribe to our blog
Get a weekly email of our latest posts sent straight to your inbox
Categories
- Case Studies
- Contracts and Finance
- Direct Sourcing
- Financial Services
- Grow a Small Business
- Guides and Templates
- Manage a Small Business
- Market a Small Business
- MBO Partners
- Miles Press
- Misclassification & Compliance
- News
- Press
- Primary Solution
- Resources
- Self Employed Benefits
- Start a Small Business
- State of Independence
- Technology
- Webinars
- Workforce Management
- Workforce Trends