Marketing and Branding

Independent professional with long-term client

5 Best Practices for Developing Long Term Client Relationships

By MBO Partners

For many independent professionals, work can be tinged with uncertainty. The top two challenges reported by respondents to our 2022 State of Independence survey were not enough predictable income and concerns about the sales pipeline, and a big part of operating an independent services business is addressing them. In addition to these challenges, many independents…

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blog post

4 Reasons to Start a Blog for Your Small Business

By MBO Partners

Think of a blog as an opportunity to engage and grow your target audience. A blog for your business is more than something to update with your weekly experiences as an independent professional. Blogging is a great way to showcase your expertise, bring in potential clients, and grow your personal brand. In fact, blogs are…

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Home podcaster

How to Create Consulting Content that Sells

By MBO Partners

Service marketing differs from product marketing in a number of ways. One is the absence, usually, of a tangible sample that a prospect can hold, inspect, or try out. Creating content to promote services is a great way to demonstrate your expertise as well as your personality and work style. Building a content library can…

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consultant

5 Marketing Tips from John Jantsch

By MBO Partners

Marketing consultant, speaker, and best-selling author John Jantsch, founded the Duct Tape Marketing System and Duct Tape Marketing Consulting Network to train and license small business marketing consultants around the world. Jantsch acknowledges that marketing can be challenging for independent professionals, who are often working with limited time and resources. Nevertheless, he is confident that independents can successfully…

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consultant

4 Ways to Strengthen Your Personal Brand

By MBO Partners

Branding is an essential part of marketing your services as a small business owner. Your brand defines how the outside world sees and experiences your business. It helps you reach potential clients, keep them engaged, and form a strong, lasting relationship. Your brand should also communicate what problems you can help solve and target a…

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consultant

5 Ways to Get Back on Track with Your Marketing Goals

By MBO Partners

No matter what time of year it is, you should always have an understanding of your progress towards your goals. This topic actually reminds me of a conversation with an entrepreneur friend of mine I had over the summer. She was panic-stricken because the year was halfway over and the business goals she had excitedly…

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How to Create a Great Consulting Website (Guide)

GUIDE | 15 MIN READ

How to Create a Great Consulting Website (Guide)

By MBO Partners

Learn how to easily create a professional website, a valuable marketing tool to showcase your brand, stand out from your competition, and reach new clients.

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6 Ways to Sell Better and Get More Consulting Clients (Guide)

GUIDE | 10 MIN READ

6 Ways to Sell Better and Get More Consulting Clients (Guide)

By MBO Partners

How to overcome a common roadblock to independent consulting success

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5 Small Business Reputation Management Strategies that Work (Guide)

GUIDE | 10 MIN READ

5 Small Business Reputation Management Strategies that Work (Guide)

By MBO Partners

Learn how to create a reputation management strategy and how to manage your professional reputation efficiently.

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How to Build a Small Business Marketing Strategy (Guide)

GUIDE | 12 MIN READ

How to Build a Small Business Marketing Strategy (Guide)

By MBO Partners

To succeed in today’s market, independent consultants need to understand how to develop and market a strong brand. Your brand is not simply the words and images you employ to describe it, but also includes how your audience experiences it. In this guide, you will learn the strategy, planning, and marketing involved in building a…

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