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GUIDE | 12 MIN READ
To succeed in today’s market, independent consultants need to understand how to develop and market a strong brand. Your brand is not simply the words and images you employ to describe it, but also includes how your audience experiences it. In this guide, you will learn the strategy, planning, and marketing involved in building a…
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Even the most well-run company with outstanding services doesn’t count for much if people don’t have a way to find out about it. As an independent contractor, marketing your business can be a tough road. You’re working with limited time and resources and competition with bigger companies can be intimidating. But you don’t need a…
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Effectively marketing a consulting business is a challenge that can be overcome by implementing specific strategies that boost your visibility and credibility. With a bit of thought, effort, and dedication you’ll be on your way to cultivating a distinctive and respectable brand. Here are eight effective ways to market a consulting business: 1. Create a…
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In order to successfully market the services you offer, you need to position yourself as an expert in your field or industry. An easy way to establish this credibility is to write and publish your own industry-related blog. Follow these five tips to make the most out of your blog. 1. Keep Content Simple A quick…
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GUIDE | 10 MIN READ
Approach your presentation from a storytelling perspective. Stories are a powerful communication tool that engage your audience and create a memorable experience.
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You may have written a great business plan, but it can be hard to make headway with if people don’t know who you are or what services you offer. For some, self-promotion may seem like a daunting task, but think of it as enabling your business to take that next important step. The good news…
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Finding and keeping clients is a primary part of your job as a small business owner. Networking, communication, and growing an online presence are good baseline strategies, but your business should stand out in a more memorable way. We’ve put together a list of five creative ways you can find, engage with, and keep the…
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Building a personal brand is an important part of your identity—whether you’re an independent professional or a Fortune 100 company. From your name and logo to your company slogan and reputation, it’s how the public knows you. As an independent contractor, you are the face of your company. Establishing a strong personal brand is essential…
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Reaching your target audience and properly communicating with them is important to growing your small business. Reaching the right audience provides visibility into the services you offer, builds brand credibility, and begins to form valuable relationships. Here are our five tips to reach your target audience and leverage your key messaging to grow a successful,…
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How to upsell your services as an independent professional.
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