Founder, Emergent Research


Becoming a Client of Choice in 2020:
What Your Organization Needs to Know to Attract, Engage, and Re-Engage
Top Independent Talent

Chief of Market Strategy,
MBO Partners

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Utilizing insights from MBO Partners’ newly-released Client of Choice research, its fourth installment in the series, this webinar showcased key factors helping independent consultants decide which enterprise organizations are the most in-demand partners.

In this exclusive webinar, Steve King, owner of Emergent Research, offered data points from the 2020 report, showcasing how certain factors driving independent consultant satisfaction have changed over time, while others have emerged as tried and true best practices.

Bryan Peña, MBO's chief of market strategy, provided further context on how this data shapes future market trends.

This webinar showcased: 

  • A thorough understanding of what qualifications independents seek from Clients of Choice
  • What top independent talent want from enterprise organizations
  • What policies and procedures should be considered when seeking to become a Client of Choice
  • Insights from other top enterprise organizations on how top independent talent will be more important than ever in a post-COVID-19 workforce mix



About Steve:

Steve is a Partner at Emergent Research, a research and consulting firm focused on small businesses. His current research and consulting is focused on the future of work, the rise of the independent workforce and the impact of Big Data on small businesses. Steve has extensive consulting, marketing and general management experience with both large companies and startups. Over the years, he has served as vice president of Corporate Marketing for Macromedia, vice president and general manager of Asia Pacific for Lotus Development Corporation and vice president of marketing for Isys Corporation.

Steve holds a B.S. from the University of Richmond and an MBA from Northwestern's Kellogg School of Business.



About Bryan:

Bryan joined MBO in early 2019 and leads our overall market strategy, partnership development, and enterprise capabilities to support the growing demand for independent workforce solutions. He is a sought-after speaker, an advocate for the extended workforce industry, and a recognized expert on flexible staffing strategies, including workforce management programs, MSP models, VMS technology, variable and full-time labor, pricing options, RFx processes, and supplier negotiation strategies.

Previously, Bryan served as senior vice president of contingent workforce strategies at Staffing Industry Analysts. During his more than ten years with SIA, Bryan and his team crafted the Certified Contingent Workforce Professional (CCWP) program—now taught on three continents and widely credited with fundamentally changing the industry. Bryan has also served as senior global commodity manager of professional services at Avery Dennison, as well as acting director of strategic sourcing and professional services at Vivendi Universal Entertainment (now NBC Universal) North America.

Bryan holds a Bachelor of Arts in Economics from the University of California at San Diego.

Watch this Webinar