Marketing is the engine that drives a steady flow of opportunities into an independent professional's project pipeline. It is essential for independents to create a strong brand and develop a plan for keeping that brand visible to reach potential clients, keep them engaged, and build a lasting relationship.
In our comprehensive marketing and branding guide, you'll learn how to build and create a unique brand that is tailored to your target market. With a defined plan in place, use our marketing plan outline to define goals, conduct a market analysis, and create a marketing budget and timeline.
From in-person networking to social media, there is a wide range of choices when it comes to marketing your independent business. Whether it's your ambition to grow revenue, expand your service offerings, or reach out to a new geographic area, our guide will help you discover the right marketing strategies and channels to reach your goals.
Download our guide to start building your brand and marketing your business.
How to create and optimize a website that promotes your business and generates leads
When it comes to consulting, your reputation can be everything—so why risk it? Here's how to keep your record clean and your clients satisfied.