If you have decided that independent work is the path for your branding and marketing, you need to know how to promote and grow your business. Apart from the traditional ways to market yourself, there are new, emerging ways to ensure your small business is visible not only on the internet but also in your community and amongst your colleagues. Everything you do, say, or publish on the internet reflects on your personal brand. You are now visible to the marketplace, just as if you were a bigger business.
We have created a downloadable guide that will walk you through the important first tactics you should use to find clients. Developing and maintaining a strong network are necessary to not only land that first client but to maintain an ongoing pipeline for new projects. You will also learn tricks for networking and marketing yourself. Those who know and trust you can be your best source of new opportunities, and you will learn how to leverage those contacts to gain business.
Use our practical tips, resources and advice from others who have succeeded as consultants to get out there and start building up your personal brand. Learn why it is important to get involved with your industry publicly by attending relevant conferences, local meet-ups, or promotional events. Finally, you'll get easy to implement recommendations on making yourself "network ready", such as how to create a dynamic LinkedIn profile.
Here's the must have knowledge for independent consultants looking to improve how they define and communicate their expertise.
What is the difference between a consultant, a contractor and a freelancer? What you need to know before you decide to become an independent consultant.