Marketing is the engine that drives a steady flow of opportunity into a small firm or solopreneur's project pipeline. It is essential for independent consultants to create a strong brand and develop a plan for keeping that brand visible to their marketplace.
There's a growing number of ways to reach and engage potential clients. From in-person networking to social media there are a wide range of choices for any small business's marketing toolbox.
In fact, there are so many choices, it's easy to become overwhelmed. Have you asked yourelf how should you invest time in marketing?
When it comes to consulting, your reputation can be everything—so why risk it? Here's how to keep you record clean and clients satisfied.
Five tips to help you gain referrals and recommendations from your clients.