Marketing is the engine that drives a steady flow of opportunity into a small firm or solopreneur's project pipeline. It is essential for independent consultants to create a strong brand and develop a plan for keeping that brand visible to their marketplace.
There's a growing number of ways to reach and engage potential clients. From in-person networking to social media there are a wide range of choices for any small business's marketing toolbox.
In fact, there are so many choices, it's easy to become overwhelmed. Have you asked yourelf how should you invest time in marketing? Download our guide to learn more about which marketing strategies are most useful for building your business.
How to create and optimize a website that promotes your business and generates leads
Contracts should clearly articulate services to be performed, timelines for completion, and payment terms and conditions. Here are 6 best practices for drafting the right contract for your independent consulting services.