As a solo professional, there is no greater tool than your professional reputation. A good brand identity and online reputation makes people feel good about doing business with you. Conversely, a poor online reputation can close doors and negatively impact your ability to profit in your profession.
As professionals make the transition from traditional employee to independent, reputation is one key building block for a successful business. In the Reputation Management guide, we break down the key factors that influence your position in the marketplace. We will also walk you through how to control your reputation and brand with practical steps. You will discover why reputation is important, the art of—and need for—reputation promotion, and other elements related to managing your reputation and your brand.
For an independent consultant or contractor, a good reputation does not just happen. There is a formula for success. Using the steps in this free guide, you will be empowered to take control of building and preserving your online and offline brand reputation.
How to create and optimize a website that promotes your business and generates leads
Contracts should clearly articulate services to be performed, timelines for completion, and payment terms and conditions. Here are 6 best practices for drafting the right contract for your independent consulting services.