As a solo professional, there is no greater tool than your professional reputation. A good brand identity and online reputation makes people feel good about doing business with you. Conversely, a negative online reputation can close doors and negatively impact your ability to profit in your profession.
As professionals make the transition from traditional employee to independent, reputation is one key building block for a successful business. In the Reputation Management guide, we break down the key factors that influence your position in the marketplace. We will also walk you through how to control your reputation and brand with practical steps. You will discover why reputation is important, the art of - and need for - reputation promotion, and other elements related to managing your reputation and your brand.
For an independent consultant or contractor, a good reputation does not just happen. There is a formula for success. Using the steps in this free guide, you will be empowered to take control of building and preserving your online and offline brand reputation.
Five tips to help you gain referrals and recommendations from your clients.
The world of independent consulting involves a very different lexicon than the one seen in traditional employer-employee business relationships. As the independent workforce continues to grow, it is with more importance that one familiarizes themselves with words, phrases, and terms most commonly used in the independent professional landscape. Many terms listed below have been differently defined, depending on the resources in which they are mentioned. This resource serves as a means of clarification.