You're already an expert in your field, but are you a thought leader?
That's a question every successful or aspiring independent professional should ask. Marketing is changing along with the internet, and producing content that reaches your audience is fast becoming a necessity for solo businesses.
Influence and reputation are two keys to success as an independent business, and there are clear steps a business of one can take to improve these areas.
One way to enhance your reputation and elevate your independent consultancy is by developing a thought leadership platform.
A planned approach integrating social media, content marketing, and creative ideas can ease your transition to an online subject matter expert. That transition, from "good" consultant to sought-after expert, will give you a competitive edge and make you more visible to clients.
How to create and optimize a website that promotes your business and generates leads
Contracts should clearly articulate services to be performed, timelines for completion, and payment terms and conditions. Here are 6 best practices for drafting the right contract for your independent consulting services.