You're already an expert in your field, but are you a thought leader?
That's a question every successful or aspiring independent professional should ask. Marketing is changing along with the internet, and producing content that reaches your audience is fast becoming a necessity for solo businesses.
Influence and reputation are two keys to success as an independent business, and there are clear steps a business of one can take to improve these areas.
One way to enhance your reputation and elevate your independent consultancy is by developing a thought leadership platform.
A planned approach integrating social media, content marketing, and creative ideas can ease your transition to an online subject matter expert. That transition, from "good" consultant to sought-after expert, will give you a competitive edge and make you more visible to clients.
Five tips to help you gain referrals and recommendations from your clients.
The world of independent consulting involves a very different lexicon than the one seen in traditional employer-employee business relationships. As the independent workforce continues to grow, it is with more importance that one familiarizes themselves with words, phrases, and terms most commonly used in the independent professional landscape. Many terms listed below have been differently defined, depending on the resources in which they are mentioned. This resource serves as a means of clarification.