You're already an expert in your field, but are you a thought leader?
That's a question every successful or aspiring independent professional should ask. Marketing is changing along with the internet, and producing content that reaches your audience is fast becoming a necessity for solo businesses.
Influence and reputation are two keys to success as an independent business, and there are clear steps a business of one can take to improve these areas.
One way to enhance your reputation and elevate your independent consultancy is by developing a thought leadership platform.
A planned approach integrating social media, content marketing, and creative ideas can ease your transition to an online subject matter expert. That transition, from "good" consultant to sought-after expert, will give you a competitive edge and make you more visible to clients.
When it comes to consulting, your reputation can be everything—so why risk it? Here's how to keep you record clean and clients satisfied.
Five tips to help you gain referrals and recommendations from your clients.