July 13, 2017
The buying process has changed completely in the last couple of years, thanks to mobile and Google. There is no funnel; that’s our sales process. What you need to map is your future client's buying process, including how they want to buy from you and how to make it easy for them to hire you. Kristin Zhivago, president and co-founder of Cloud Potential, a company dedicated to helping companies gain a fair advantage in the midst of the digital revolution, discussed strategies from her new book, “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy,” and specifically how these tactics apply to industry consultants. She offered actionable tools, rules, and principles that will help you sell more in this exclusive MBO Partners webinar.
June 29, 2017
Erin Daniels of Design for People was the guest speaker of our webinar on creating and marketing your website as an independent consultant. In today’s increasingly “online first” age, your website is often the first impression people will have of your business so it’s important that it reflects your brand, services, and skills. Erin, founder of Design for People, a boutique digital consultancy, knows firsthand how important it is to get the message right – she’s been an independent consultant for more than 10 years and recently rebranded her company. Erin walked participants through case studies, shared steps and considerations for creating your own consulting website, and discussed tips on when DIY vs. the professional route is preferred.
March 9, 2017
Learn how to set a bill rate that works for you and your business in this exciting and hands-on webinar hosted by Brennan Dunn, founder of Double Your Freelancing. Brennan explains how to find your value in the marketplace and tips and techniques to set a billing rate that works for you and your clients. Whether you're a new consultant, considering independence, or an experienced self-employed professional looking to take your business to the next level, this webinar provides great tips on how to assess whether you are charging what you are worth.
January 26, 2017
Most professionals who want to start a consulting business are very confident in their technical expertise and ability to deliver great results for their clients. However, they often need help starting and running a business. This informative and actionable webinar, featuring Catherine Morgan, a career transitions expert and owner of Point A to Point B Transitions, covers important topics relating to landing your first client and starting your independent business, including:
- What are the personality traits of a successful independent consultant
- How to maintain a mindset for success during the inevitable ups and downs
- Why it is important to get support for you and your business
- How to stand firmly in your value when you don’t have a big brand behind you
- How to look professional on a bootstrapper’s budget
This webinar took place January 26, 2017.
October 27, 2016
Federal government contracting is complex, quirky, and hard to break into. For small and large businesses, it can sometimes take up to 24 months to win new work. This webinar will provide contractors with the simple steps you can take to grow your pipeline in a matter of weeks. The topics will include when and where to look for business, how to spend your time prospecting, and how to position yourself for success.
This webinar took place on October 27, 2016. View the webinar on our YouTube page.
September 22, 2016
Deepak Lalwani discusses how successful self-employed professionals land their next clients, while also keeping their current clients satisfied. During the webinar, Deepak sheds light on the importance of marketing and business development, including the tips and information needed to achieve “preferred” or “premier” contractor status with your clients and potential clients.
Learn about the rise of the independent workforce, key trends driving the need for independence, and what both companies and independents want in their potential contracts and engagements. Deepak also dove into the fundamentals of business development, providing the tools for self-employed success.
This MBO Partners webinar took place September 24, 2016. The presentation can be viewed here.
July 21, 2016
This exciting MBO Partners webinar features practical strategies for designing and managing client presentations in ways that are impactful and actionable. Host Panayotis (Pete) Karabetis, Associate Director of Engineering at LMO Advertising in Baltimore, Maryland, walks participants through his most effective ways to think through meetings and presentations as an independent professional.
This MBO Partners webinar took place July 21, 2016. The presentation deck can be viewed here.
June 16, 2016
This one-hour MBO Partners webinar features nationally recognized branding expert Amanda Miller Littlejohn, an award-winning PR practitioner, personal branding coach, and founder of Package Your Genius Academy—a leadership program where women gain the skills they need to make themselves and their work visible in the digital age. Littlejohn discussed the five elements of personal brand positioning.
Independents will learn actionable tactics for creating a clear and concise message, see evidence and case studies of success, establish social proof, discover how to position themselves within thought leadership, and learn to broadcast that message effectively. Participants will walk away with a clear toolkit for their personal brand to help them establish their business or take their existing business to the next level, as well as actionable tips on how they can use their brand to drive new business.
This MBO Partners webinar took place June 16, 2016.
March 24, 2016
All thought leaders are experts, but not all experts are thought leaders. In this MBO Partners webinar, we learned from author of Ready to Be a Thought Leader? and owner of Thought Leadership Lab, Denise Brosseau, about the seven things independent consultants need to know to establish themselves as thought leaders. She shared hands on tips and examples of how to build more of a following for your ideas in order to create more leads, build more trust with clients and make a difference in your industry.
This MBO Partners webinar took place March 24, 2016 from 1 - 2 PM EST.
January 21, 2016
Plan for success in 2016 and beyond with executive leadership coach Bonnie Moore, CEO of Moore Lead & Learn, LLC. Moore covers basic principles of self-awareness and self-evaluation before exploring easily applicable methods to improve networking, and presentation and personal interactions to serve the needs of your business both now and in the future.
She will also explores careers in expansion and transition, showcasing ways that you can leverage your skill set to land new clients, step outside of your network, and set yourself up for new business in the future. This is an excellent chance for new and established independent professionals alike to take the next step in their careers.