As a woman participating in the independent workforce, why is brand important to you? You have a reputation, whether you deliberately spend time crafting it or not. That reputation is your brand. Built on what you deliver and how you deliver it. Are you actively managing your brand? Is your brand where you want it to be to attract interesting clients, have the impact you want to have on them, and grow your business in the way you want it to grow?
In this interactive webinar, we’ll help you explore and uncover the following:
The powerful allure of brands: What is your favorite brand? Why are you loyal to this brand? What does that Brand deliver?
Why brand matters to your work as an Independent: Is it your secret weapon or your Achilles heel?
Developing a Brand Perspective: Using a short leader profile you will be able to quickly assess others’ brand identities to determine what they are known for, how they influence, and what their tagline might be.
Putting the spotlight on Brand You: Evaluate your own brand and determine what you are currently known for and then decide what you want to be known for.
The journey to Brand 2.0: Taking active steps to refine your current brand to reach your aspirational brand.