Your team likely includes a mix of full-time employees, freelancers, consultants, and project-based talent. According to our annual State of Independence report, over 72 million Americans are now working independently—a number that continues to grow globally.
The way we build teams today looks completely different than it did just a decade ago. We have AI-powered candidate matching and automated onboarding—tools that help us move faster and work more efficiently than ever. But somewhere along the way, something got lost: the genuine human connection that makes work feel meaningful.
No matter how your workforce is structured, people are still at the center of everything. When we lose sight of the humans behind the roles, we lose what truly drives value.
Technology has completely reshaped how we manage talent, thanks to tools like:
These tools make everything faster—but they can also make things feel less personal. A candidate can easily become just another résumé in the queue. And as organizations grow, it’s easy to forget that every hire brings their own story, skills, and motivations.
To become a client of choice, organizations must go beyond efficiency and blend technology with human-centered connection.
Today’s workforce, especially independent or project-based workers, wants more than a paycheck. They seek respect, inclusion, and meaningful work. When businesses treat people like interchangeable parts, engagement drops and talent moves on quickly.
Here’s what matters most to independent workers right now:
When leaders focus on these human drivers, they build stronger relationships, better outcomes, and more repeat engagement.
See: 6 Ways Companies Can Build Stronger Relationships With Independent Contractors
Here are ways to bring the human element back into your workforce strategy:
To attract and retain top contingent talent, companies are improving onboarding, offering mobile-first training, and providing feedback loops. A poor onboarding experience can significantly reduce future engagement with contractors.
Not everyone wants the same thing from work. Some prioritize flexibility, others want growth. Understanding individual goals helps create stronger engagement.
Clear expectations—what success looks like, how performance is measured, and what comes next—build trust and reduce misunderstandings.
Recognition shouldn’t wait until the end of a contract. Ongoing appreciation builds loyalty and encourages repeat collaboration.
AI can support screening and workflow efficiency, but people should remain central to final decisions. Combining data with direct human interaction leads to stronger outcomes.
Explore: MBO’s AI in the Future of Work Report
As work continues to evolve—with remote work becoming standard and a growing share of Gen Z engaging in freelance work—flexibility will remain critical. But flexibility should not come at the expense of connection.
The most effective workforce strategies balance performance with human relationships. This doesn’t require large-scale transformation—just more intentional communication, better engagement, and consistent recognition of the people behind the work.
Even the most advanced workforce strategy depends on strong human connections at its core.
A Deloitte study found that 72% of HR leaders feel growing pressure to manage all types of workers under a single framework. MBO Partners can help.