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    AI is a new tension point between creators, social platforms, and brands

    MBO Partners
    By MBO Partners October 12, 2023
    time 1 MIN
    AI is a new tension point between creators, social platforms, and brands

    YouTube’s suite of creator AI tools could be a big win-win: They make YouTube more appealing to creators and brands, and with 68% of creators already active on YouTube, per MBO Partners, they could help educate a wide swath of creators on how to use AI more effectively.

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