How to Market a Small Business

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Access a wide range of tips, research and tools designed to support the growth and innovation
of the independent workforce and enterprises who engage independent professionals.

Talent
Enterprise

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Grow a Small Business
| 3 MIN READ

4 Ways to Get New Consulting Clients

Figuring out how to land your first clients is one of the most intimidating aspects of becoming an independent professional. Visions of cold calling and repeated rejection can quickly cloud your thoughts, and worries about being able to find any clients at all can feel paralyzing. These fears can sometimes scare potentially successful independent consultants away…

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Weekly Independent
| 2 MIN READ

The Weekly Independent: August 2, 2021

Being a successful independent contractor or a Client of Choice isn’t just about doing the best work or having the best perks. It also means staying one step ahead of the curve. That’s why each week we bring you The Weekly Independent, a quick-hit digest of news of note from around the web. Existing clients…

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Manage a Small Business
| 3 MIN READ

4 Ways to Prevent Burnout When You're Self Employed

Burnout: it’s a feeling most working adults have experienced at some point in their lives—the career that was once exciting and invigorating has become a source of exhaustion, apathy, or even dread. While this can happen to anyone, independent professionals can be particularly prone to burnout due to their fast-paced, demanding schedules. Keep these four…

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Manage a Small Business
| 3 MIN READ

What Are Soft Skills and Why Are They Important?

What Are Soft Skills? Soft skills, often called people skills or emotional intelligence, are defined as the ability to interact amicably with others. They are personal attributes that can affect relationships, communication, and interaction with others. Soft skills can be invaluable to business success, but why are they so important? While soft skills can at…

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Manage a Small Business
| 3 MIN READ

8 Ways to Keep Your Knowledge and Skills Current

In today’s competitive business world, it can be hard to stand out from the crowd. Your knowledge and skills can be the difference between landing the assignments and clients you want and struggling to prove your value. Having knowledge and skills above and beyond the basics of your field can give you a professional advantage.…

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Manage a Small Business
| 3 MIN READ

7 Ways to Build and Maintain Strong Client Relationships

It’s common for business owners to focus their resources on gaining new business. However, you don’t need to rely on gaining new clients to get new projects. Continuing to work with existing clients can keep your project pipeline full and lead to referrals to other clients. Why building strong client relationships is important…

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Weekly Independent
| 2 MIN READ

The Weekly Independent: July 26, 2021

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Start a Small Business
| 3 MIN READ

How to Write a Business Plan for Small Business: 8 Steps

There is a lot of planning and preparation required to start your own business. One of the most important steps of this process is creating a business plan. Below, we review eight steps to help you create a simple business plan as you begin your small business. 1. Outline Your Offerings Focus your initial business…

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Manage a Small Business
| 5 MIN READ

ThinkLikeABoss: How Playing The Corporate Game Can Backfire As An Independent

I crashed and burned on one of my first projects as an independent consultant. I’ll tell you the story (even though it’s embarrassing), so you can avoid repeating it in your consulting business. A VP had hired me to lead a project. I created a strategy and plan. I got buy-in from the VP and…

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Market a Small Business
| 3 MIN READ

How to Develop a Website Strategy to Meet Your Goals

Five website strategy tips to gain real results from your personal site.

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Weekly Independent
| 2 MIN READ

The Weekly Independent: July 19, 2021

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Contracts and Finance
| 4 MIN READ

Filing Independent Contractor Taxes: 4 Best Practices

Filing taxes as an independent contractor can be a tricky road to navigate. When you work as an employee, your employer is required to withhold federal income tax as well as Social Security and Medicare taxes from your payroll check, but as an independent you’re on the hook to do this yourself. When you work…

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Grow a Small Business
| 3 MIN READ

5 Upselling Tips for Consultants to Generate More Revenue

How to upsell your services as an independent professional.

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Weekly Independent
| 2 MIN READ

The Weekly Independent: July 12, 2021

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Misclassification & Compliance
| 3 MIN READ

4 Ways to Get New Consulting Clients

As the 38-million-strong independent workforce continues to grow, so does the issue of employee misclassification. The IRS estimates that millions of workers have been misclassified, and according to state-level studies, 10-30% of employers misclassify their employees as independent contractors. While some misclassification is unintentional due to lack of understanding about laws regarding worker classification, sometimes it is done deliberately to…

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Misclassification & Compliance
| 2 MIN READ

4 Ways to Get New Consulting Clients

Misclassifying employees as independent contractors may often seem like a far-off concept—something that only happens to very large companies that you read about in the news. After all, does the government really care about the details of how a small business engages freelance writers for website copy? The truth is, because audits are private, you…

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Weekly Independent
| 2 MIN READ

4 Ways to Get New Consulting Clients

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Misclassification & Compliance
| 3 MIN READ

4 Ways to Get New Consulting Clients

As the independent workforce continues to grow, so do the issues of worker compliance and misclassification. It is important for enterprises to remain informed about the latest laws, regulations, and developments surrounding these topics. Each month, we’ll bring you the latest news stories from around the web. New Jersey recently enacted four laws that increased…

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Misclassification & Compliance
| 3 MIN READ

4 Ways to Get New Consulting Clients

Follow these best practices for managing your independent contractor workforce to avoid costly reclassification issues.

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Weekly Independent
| 2 MIN READ

4 Ways to Get New Consulting Clients

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Case Studies
| 3 MIN READ

4 Ways to Get New Consulting Clients

CASE STUDY Vertical: Professional Services | Type: Direct Sourcing The modern workforce of many enterprises is composed of a mix of full-time, temporary, and contingent labor. In particular, independent contractors offer organizations highly-skilled expertise and the flexibility to grow and shrink their workforce as project needs arise. Most companies that engage independent contractors understand the…

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Misclassification & Compliance
| 3 MIN READ

4 Ways to Get New Consulting Clients

Worker misclassification will always be an inherent risk when engaging independent contractors. Businesses today must decide how to handle differing worker classification laws from federal, state, and local government agencies. Because laws and regulations that dictate worker classification and use of independent contractors are ambiguous and frequently change, legal compliance is challenging. That said, companies…

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Weekly Independent
| 2 MIN READ

4 Ways to Get New Consulting Clients

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Workforce Management
| 2 MIN READ

4 Ways to Get New Consulting Clients

The COVID-19 pandemic has caused many changes and adaptations to the way we work. Many organizations are allowing for remote working arrangements and as reopening continues, companies are adjusting how they manage their workforces moving forward. Companies that already rely on independent talent as an integral part of their workforce are likely reaping the rewards…

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Workforce Management
| 2 MIN READ

4 Ways to Get New Consulting Clients

Our current workforce demands a broad talent management plan that integrates a dynamic mix of temporary and full-time workers. A key component of this talent management plan is integrating independent professionals into contemporary workforce programs. Technology is leading the charge in this shift. Traditionally, workforce programs focused on independent talent are managed either in-house or…

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Weekly Independent
| 2 MIN READ

4 Ways to Get New Consulting Clients

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Workforce Management
| 3 MIN READ

4 Ways to Get New Consulting Clients

Read these smart and effective tips for successfully managing independent professionals. These tips focus on effective communication and defining measurements for program management.

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Top independent professionals share their insights on Authentic Value in the Q2 issue of the Advantage Consulting Quarterly

Marketplace Overview

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Marketplace

Where premier talent and top companies connect and work together.

Marketplace Overview

Independent Consulting Jobs at Top Companies

Marketplace FAQs for Independent Professionals

Communities Overview

Customer Experience

Cybersecurity

Mozz Code Remediation

MuleSoft and IT Consulting

MOBIS

Advantage Overview

Membership Offering

Meet The Members

Mindsumo Overview

Find Independent Talent

Independent Talent Skills

FAQs for Client Managers

Communities Overview

Meet the Mayors

There's a revolutionary shift in the workforce where talented individuals are choosing to work
independently to gain more freedom to do the work they love. Our platform enables 70,000+ registered
independent professionals to start, run and grow their businesses.

The platform designed for the
independent professional workforce

MBO offers a customizable suite of business solutions to fit the specific needs of premier talent.
Build your business with the leading platform for the independent professional workforce.

Find your
next project

Find opportunities with top companies
looking for elite independent talent.

Share innovative ideas
and earn cash

Share your ideas and earn cash.
Apply skills and get recognized.

Team with others and
grow your practice

Deliver enterprise-scale projects
with communities.

Empowering the enterprise
to engage premier independent professionals

Access a wide range of tips, research and tools designed to support the growth and innovation
of the independent workforce and enterprises who engage independent professionals.

Grow a Small Business
| 3 MIN READ