Four Forces Driving the New World of Work


If asked what their most strategic asset is, almost any business leader will respond in the same way: “our people.” But do business leaders really mean all of their people? Truthfully, many only consider their traditional full-time employees (FTEs) when they make these pronouncements, neglecting to include the army of independent workers who may not be directly on the corporate payroll.

Corporate leaders who ignore the independent workforce is short-sighted at best, and a business death sentence at worst. In the wake of a global crisis such as COVID-19, this lack of foresight can cause irreparable damage as well.

Over our decades of experience, MBO Partners® has seen this perspective in action at some of the most iconic brands in the world and helped many of those organizations shift from a tactical to a strategic mindset through workforce optimization initiatives.

In this whitepaper, we discuss four forces driving the fundamental shift in businesses, and why these forces represent a need for a new, modern business model.

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