Fortune 500 CPG Company Uses MindSumo to Crowdsource Names for a New Line of Products


Fortune 500 CPG Company Uses MindSumo to Crowdsource Names for a New Line of Products

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Launching a New Product to a New Audience

A global CPG company was launching a new product line in an entirely new market segment. While the company is a leader in many product categories, this launch was different. They were working on a new line of teeth aligner products-a space they were entering for the first time-and they needed the brand to resonate with a young consumer audience on a deep level. The company wanted a way to crowdsource both product names and brand elements as they prepared to launch. In particular, the company was seeking a creative new name for its product line that would appeal to US-based consumers in the 21-28-year-old age range.

Our MindSumo challenge provided some really incredible insights and food for thought. We had never used crowdsourcing to engage with consumers this way and we were really pleased with both the quantity of ideas and the depth of the insights that came from MindSumo – Jarrad, Director of Marketing


Deep Insights and Market Validation Through Crowdsourcing

By the Numbers: 220 New product name proposals received from innovators on the MindSumo platform | 10+ Name proposals for future testing

MindSumo worked with the company to scope a crowdsourcing challenge that not only tapped the right consumers for product line names, but also gave consumers a creative space to express their feelings and opinions about the product line.

Using the MindSumo platform, the company was able to crowdsource hundreds of name ideas. The MindSumo community is made up of Millennial and Gen Z consumers, making it a perfect match for the information the company was looking for.


Confidence Moving Forward

Through the MindSumo platform, the company gathered over 220 creative product line name ideas as well as deep insights from their target market of consumers. Many participants expressed genuine excitement about the potential for the new aligner product, validating the company’s marketing position. The company also received additional ideas for elements outside of the product line name, including ideas for packaging. Furthermore, crowdsourcing participants provided deeper insights on oral care in general, which helped to inform product line decisions.

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