National Home Products Manufacturer Crowdsources 50 Percent of its New Product Ideas

A national home products manufacturer was looking for a way to rapidly generate new product ideas working within a tight budget and timeline. Using a combination of internal brainstorming and research, the manufacturer needed to generate 20-25 new product ideas per month that could be sent to R&D for further development and testing. They were finding the process of compiling a list of ideas to be both painstaking and time consuming. Furthermore, conducting in-depth research into trends and consumer preferences was often prohibitively expensive. The manufacturer needed a better way to generate innovative ideas quickly and effectively.
GATE

The manufacturer decided to work with MindSumo to generate fast, high-quality product ideas. After launching their challenge on MindSumo, the manufacturer was able to generate a pipeline of new product ideas within a few weeks. Additionally, the MindSumo team alleviated much of the burden of reviewing, organizing, and rating ideas by providing the following services:

• Creating and editing the challenge
• Launching, distributing, and managing the campaign
• Performing initial review and flagging top submission ideas for further review

By crowdsourcing ideas through the MindSumo platform, the manufacturer gained a reliable and affordable method for new product ideation. Over 50% of new product ideas qualified for further development and concept testing. Compared to the manufacturer's previous product ideation methods, capturing ideas via MindSumo proved to be faster, cheaper, and more innovative. The manufacturer is already working with the MindSumo team to prepare its next round of crowdsourced product ideation.