National Home Products Manufacturer Crowdsources 50 Percent of its New Product Ideas

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Industry

Home Products Manufacturer

Number of Employees

954

Company Revenue

$306.2 Million

Areas Served

National Distribution Across the U.S.

50%

of new product ideas sent for further R&D testing

500+

Number of new product ideas generated through crowdsourcing

5+

Prototypes created from crowdsourcing through MindSumo

SITUATION

Generating Quality Ideas Within Tight Budget and Time Constraints

A national home products manufacturer was looking for a way to rapidly generate new product ideas working within a tight budget and timeline. Using a combination of internal brainstorming and research, the manufacturer needed to generate 20-25 new product ideas per month that could be sent to R&D for further development and testing. They were finding the process of compiling a list of ideas to be both painstaking and time consuming. Furthermore, conducting in-depth research into trends and consumer preferences was often prohibitively expensive. The manufacturer needed a better way to generate innovative ideas quickly and effectively.
GATE

We usually land around 50% of our ideas from MindSumo that are good enough to continue through to market testing. Sometimes it's higher!
- Shep, Director of Product

SOLUTION

Generating Quality Ideas while Minimizing the Administrative Burden of Review

By the Numbers: 50% of new product ideas sent for further R&D testing | Crowdsourced product ideation proved to be faster, cheaper, and more innovative than previously used methods

The manufacturer decided to work with MindSumo to generate fast, high-quality product ideas. After launching their challenge on MindSumo, the manufacturer was able to generate a pipeline of new product ideas within a few weeks. Additionally, the MindSumo team alleviated much of the burden of reviewing, organizing, and rating ideas by providing the following services:

  • Creating and editing the challenge
  • Launching, distributing, and managing the campaign
  • Performing initial review and flagging top submission ideas for further review

RESULTS

A Reliable and Affordable Method for New Product Ideation

By crowdsourcing ideas through the MindSumo platform, the manufacturer gained a reliable and affordable method for new product ideation. Over 50% of new product ideas qualified for further development and concept testing. Compared to the manufacturer's previous product ideation methods, capturing ideas via MindSumo proved to be faster, cheaper, and more innovative. The manufacturer is already working with the MindSumo team to prepare its next round of crowdsourced product ideation.

Industry

Home Products Manufacturer

Number of Employees

954

Company Revenue

$306.2 Million

Areas Served

National Distribution Across the U.S.

50%

of new product ideas sent for further R&D testing

5+

Prototypes created from crowdsourcing through MindSumo

500+

Number of new product ideas generated through crowdsourcing

THE TEAM

team-keaton-swett.png

Vice President, Product

Keaton manages the MindSumo business segment of MBO and is in charge of business development and building client relationships with enterprises and innovators on the platform.

THE TEAM

team-keaton-swett.png

Vice President, Product

Keaton manages the MindSumo business segment of MBO and is in charge of business development and building client relationships with enterprises and innovators on the platform.

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