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Create & Build a Website to Promote Consulting Services


Create & Build a Website to Promote Consulting Services

The process of creating and marketing websites for businesses can go in different directions. Therefore, having a successful brand for your business means you must always consider who the target audience is, how you want your brand’s website to appear, and what content will be included.

In this webinar, Erin Daniels, Owner of Design for People, discussed creating and marketing your website as an independent consultant. As we adapt to the “online first” age, your website is often the first impression people will have of your business so it’s important that it reflects your brand, services, and skills well. Erin has been an independent consultant for more than 10 years and recently rebranded her company so she also provided a walkthrough of some case studies, shared steps and considerations for creating your consulting website, and discussed tips on when DIY is preferred over the professional route.

In this webinar, you will learn: 

  • How to craft your personal brand and content
  • How to identify the different challenges that you will face
  • How to find out what sets you apart from the competition
  • The importance of understanding your buyer
  • How to choose the right hosting provider and domain name for the website

This Q&A-style discussion covered:

  • What SEO is and how it relates to marketing your business
  • Getting linkback from other sites to help drive SEO and improve algorithms
  • The impact of posting a blog on LinkedIn and on the company website
  • Tips on ranking high on Google SEO
  • The most important metrics to measure social media analytics
  • What point-of-view should website content be written
  • Converting website visitors into qualified leads
  • What one should write about in his or her blog
  • The best ways to collect lead information
  • The right amount of contact opportunities on a website
  • Opinions toward having a single-screen website (not scrolling endlessly to get meaningful content)
  • How to pay independent marketers to bring traffic to one’s website
  • The possible payment options in a website (pay-per-click or pay-per-lead)

How you craft a website and sell yourself without having any experience

Complete the form to listen to our expert discuss creating and building a website, and don't miss a recap of Part One (5 Elements of Personal Brand Positioning), Part Three (5 Steps to Recharge Your Marketing Strategy), and Part Four (How Branding Impacts Small Business Success)

Erin Daniels

Erin Daniels

Title: Owner
Company: Design for People

Design for People