Welcome to the Creator Economy
How is the creator economy shaping the future of work in traditional and independent workforces?
FREE TO CREATE
Content creators are entrepreneurial. They prefer the control and flexibility that comes with working independently.
63%
Part-time content creators
37%
Full-time content creators
HUSTLE HARD
Because digital content creation tools and distribution platforms are easy to use and inexpensive, content creation is an accessible side-gig or part-time job option.
63%
Part-time content creators
37%
Full-time content creators
INSPIRED HAPPINESS
Over nine out of ten creators say they report being highly satisfied (83%) or satisfied (9%) with their work. Only 4% report being dissatisfied.
TOOLS OF THE TRADE
The top five platforms content creators report using.
53 %
52 %
37 %
26 %
68 %
A CREATIVE MOVEMENT
The creator economy has generated an enormous amount of buzz and media attention over the past year. Many Americans say they'll enter the creator economy over the next 2-3 years. How will that impact you?
EXPLORE MORE DATA
