6 Steps to Building a Small Business Branding Strategy

By MBO Partners | March 12, 2019

newspapers and coffee img

Why is branding important?

Marketing is the engine that drives a steady flow of opportunities into an independent professional’s project pipeline. It is essential for independents to create a strong brand and develop a plan for keeping that brand visible to reach potential clients, keep them engaged, and build a lasting relationship.

A strong brand tells your market who you are and what problems you solve, while marketing communicates your brand message and engages your target audience so you can acquire new clients. Without a clearly defined and visible brand, you may not only lose the game, but miss being a part of it.

6 Steps to building a small business branding strategy

Follow the six steps in our guide to build a brand for your small business:

1. Define the market for your brand

Identifying your target audience will help you to direct your marketing and messaging efforts towards the right clientele.

2. Develop a marketing strategy to promote your brand

Your marketing strategy should align with your overall business goals such as growing revenue, expanding your service offerings, or moving into a new geographic area.

3. Create a marketing budget for personal branding

Plan a budget so that you know what you are spending and how that money will be allocated.

4. Develop a marketing plan

Your plan does not have to be lengthy, but should be something that you will use, review, and refine to keep you on track to accomplish your goals.

5. Identify marketing channels for your brand

Your target market is the best way to determine how you will spend your marketing dollars and the marketing channels you employ.

6. Conduct a SWOT analysis

The SWOT Analysis framework is used to evaluate the Strengths, Weaknesses, Opportunities, and Threats of a venture or project.

From in-person networking to social media, there is a wide range of choices when it comes to marketing your independent business. Whether it’s your ambition to grow revenue, expand your service offerings, or reach out to a new geographic area, our guide will help you discover the right marketing strategies and channels to reach your goals.

Download our guide to learn more about these six steps and get ready to start successfully building your brand and marketing your business.

Find independent consulting jobs with top companies through MBO’s marketplace

Join Today!

Related Posts


5 Virtual Interview Tips to Help You Nail Your Next Job

May 24, 2022

Let’s face it, job interviews rank as one of the most stressful moments in a person’s life. Many of us have had that nerve-wracking feeling the morning of our upcoming interview. Our thoughts circle around possible answers we have to general interview questions, what we are going to wear, how hard we are going to…

consultant working on charts img

10 Must-Have Marketing Tools for Small Business

May 13, 2022

Marketing your business is an essential part in creating a brand identity, driving a steady flow of projects, and spreading the word about your services. As an independent professional, not only do you have to do great work, but you have to find it as well. Keeping your brand visible and relevant in the marketplace…

consultants working at desk

How to Develop a Website Strategy to Meet Your Goals

May 12, 2022

Five website strategy tips to gain real results from your personal site.

Learn more about the MBO Platform

For Independent Professionals

Start, run, and grow your independent business with MBO

For Enterprises

Find, manage and retain top-tier independent talent