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Millennials and Gen Z are reshaping what it means to be loyal to a wireless provider. From pricing transparency to personalized service, these generations expect more—and they’re not afraid to switch when those expectations aren’t met.
MindSumo’s research report explores what drives their decisions, what turns them off, and how providers can build lasting relationships. With insights drawn from current data and consumer feedback, we highlight the key factors shaping the future of wireless. Making the connection starts with understanding what these customers value most.
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Frozen and convenience food brands looking to attract today’s consumer need to stay ahead of emerging trends. MindSumo’s latest research report reveals what today’s shoppers are looking for and shows how crowdsourcing and open innovation can uncover valuable insights into their purchasing habits.
Today’s health and beauty consumers expect more than just clean ingredients. They’re looking for brand transparency, sustainability, and exciting collaborations. Leading brands are embracing open innovation and crowdsourcing to meet these expectations and spark new ideas. MindSumo explores trends that are shaping the industry’s future—and how your company can gain insights from the next generation of shoppers.
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The modern independent consultant must adapt to their surroundings, especially when client organizations change rapidly. Consulting agreements can be as simple as a single page or a lengthy, detailed document, but what matters most is that a legal framework is established and signed by both parties to cover a worst-case scenario.
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Contracts establish non-employee relationships with clients, protecting both parties and providing a strong foundation for the independent and client. Organizations need these protections to avoid misclassifying workers and facing associated penalties. Independents require the validation provided in a contract to confirm the relationship with the client.
Contracts ensure respective expectations are documented, clearly outlining the services to be performed, the timeline for completion, and payment terms and conditions. This guide will explore the types of contracts and agreements one that independent contractors may encounter, providing a glossary of key terms and sample agreements. It has been designed to build the confidence and knowledge necessary to successfully negotiate consulting agreements.

When you transition from traditional employee to independent worker, your reputation and your brand go together. In the words of the esteemed Warren Buffett, “it takes 20 years to build a reputation and five minutes to ruin it.”
We have witnessed reputation failures of high-profile politicians, sports stars, and other public figures. These failures erode trust and can have a significant impact on a person’s earning ability. Similarly, people with “good” reputations can get jobs and opportunities not afforded to others simply because of prevailing opinion.
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As an independent professional, there’s no greater tool than your professional reputation. A good brand identity and online reputation makes people feel good about doing business with you. On the other hand, a poor online reputation can limit your opportunities and negatively impact your ability to succeed in your profession.
A strong brand communicates who you are and the problems you solve, while marketing conveys your brand message and engages your target audience, helping you acquire new clients. Without a clearly defined and visible brand, you risk missing out on potential opportunities.
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Read our latest research on the independent workforce
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