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    State of Independence Report : 2014

    Independents realize the strategic and tactical advantages of operating a solo business

    MBO Partners' "2014 State of Independence in America Report," the fourth annual study of independent workers and their impact on business, focuses on the portion of the independent workforce -- approximately 2.7 million individuals -- that generates revenue via one or more on-demand economy platforms or marketplaces such as Etsy, Ebay, and Freelancer.com.

    "There are many flavors of independent workers in the United States," said Gene Zaino, CEO of MBO Partners. "From Side Giggers/ Moonlighters to Freelancers and Independent Consultants, the Sharing Economy is just one of those flavors. Right now less than ten percent of the U.S. independents are using on-demand platforms and marketplaces. We expect that percentage to grow steadily as time goes on."

    The report presents an interesting profile of the independent workers currently earning in the on-demand space. Highlights include:

    Independent professional working

    MBO Partners' "2014 State of Independence in America Report," the fourth annual study of independent workers and their impact on business, focuses on the portion of the independent workforce -- approximately 2.7 million individuals -- that generates revenue via one or more on-demand economy platforms or marketplaces such as Etsy, Ebay, and Freelancer.com.

    "There are many flavors of independent workers in the United States," said Gene Zaino, CEO of MBO Partners. "From Side Giggers/ Moonlighters to Freelancers and Independent Consultants, the Sharing Economy is just one of those flavors. Right now less than ten percent of the U.S. independents are using on-demand platforms and marketplaces. We expect that percentage to grow steadily as time goes on."

    The report presents an interesting profile of the independent workers currently earning in the on-demand space. Highlights include:

    Independent professional working

    No Age, Geographic or Ethnic Barriers With its reliance on web-based business, the on-demand economy can be free of limiting factors that are often present in analogous businesses that operate off the web. The report confirms this, reporting diversity in age, location and ethnic background among on-demand independent workers. These workers span all age brackets, with Millennials representing 44 per cent of the total, followed by Gen Xers (32 percent), Baby Boomers (19 percent), and Matures (5 percent). Just over half are based in metropolitan areas while just under a quarter are in rural or small-town locations. Non-white workers are more numerous (29 percent) in the on-demand space than in the overall independent workforce (19 percent). This begins to raise some questions. Could the on-demand economy be the gateway to long-term independent work? What are the distinct needs of the on-demand workforce?

    Related Infographics

    MBO's State of Independence Research is the longest-running
    and most respected research on the independent workforce

    Interested in learning more about the independent workforce?

    Contact us to learn more about workforce trends and independent workforce management

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