How to Create a Reputation Management Strategy for a Small Business
Why reputation is important
Reputation matters. For the solo entrepreneur, this statement is more than a mere suggestion. It is a mantra that drives all that you do. The stakes are even higher in the digital age when bad news not only travels fast and far, but lingers longer.
Reputation and brand go hand in hand
When you transition from traditional employee to independent worker, your reputation and your brand go hand in hand. In the words of the esteemed Warren Buffett, “it takes 20 years to build a reputation and five minutes to ruin it.” We have witnessed reputation failures of high profile politicians, sports stars, and other public figures. These failures erode trust and can have a significant impact on your earning ability. Similarly, people with “good” reputations can get jobs and opportunities not afforded to others, simply because of pre-established opinion.
As a solo professional, there is no greater tool than your professional reputation. A good brand identity and online reputation makes people feel good about doing business with you. Conversely, a poor online reputation can close doors and negatively impact your ability to profit in your profession.
Download our Reputation Management Guide
In the Reputation Management guide, we break down the key factors that influence your position in the marketplace. We also walk you through how to control your reputation and brand with practical steps. You will discover why reputation is important, the art of—and need for—reputation promotion.
For an independent consultant or contractor, a good reputation does not just happen. There is a formula for success. Using the steps in this free guide, you will be empowered to take control of building and preserving your online and offline brand reputation.