Attract Top Talent by Becoming a Client of Choice

The nature and culture of independent work is growing more complex and more sophisticated with each passing year. In tandem, large corporations are increasingly relying on a particular subsector of the independent workforce-a growing group of highly-skilled independent professionals-as a key element in executing strategies and serving clients. Independent professionals include independent contractors and consultants, statement-of-work-based laborers, and freelancers who provide services to corporations on a regular basis.

Our Client of Choice report, the third report in its series, explores the key motivations and drivers of the 7.4 million Americans working as full-time independent professionals.

 

For businesses to effectively compete in the marketplace, it is critical to engage the best and the brightest independent professionals," says Gene Zaino, CEO of MBO Partners. "To do so, they need to understand how and why independent professionals choose their clients and what clients can do to position themselves as a Client of Choice."

 

The report examines how companies should structure policies, procedures, and engagement practices to be successful in attracting, engaging, and retaining top independent professional talent.