Market a Small Business

consultants

Should Independent Professionals Use Promotional Products?

By MBO Partners

Online marketing through social media is free—and effective—which means that many cost-conscious independent professionals use platforms such as Facebook, Twitter, and LinkedIn as their primary method of reaching out to potential new clients. But there are also times when it can be advantageous use real-world advertising avenues as well. Promotional products are often overlooked as…

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How to Build a Strategic Networking Plan as an Independent Professional

By MBO Partners

When you run your own business, most of the work you do is done on your own. Being your own boss, setting your own hours, and setting your own goals are just some of the major perks of working independently. But in order to be successful, you can’t do it all on your own—developing a…

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How to Create a Strong Consultant Profile on LinkedIn

By MBO Partners

A strong professional LinkedIn profile is a key part of marketing for any business, even a small business or independent consulting practice. When people search for your services or name, your LinkedIn profile is going to be one of the first things that shows up in Google search results. It’s important to show potential clients…

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Using Marketing To Adapt And Respond To Change within the Era of COVID-19

By Michael J. Collins

We’ve all heard the saying, “Change is the only constant in life.” It originates from the Greek philosopher Heraclitus, whose writings share the common theme that the nature of life itself is flux, and resisting this natural flow is to our own detriment.  The disruption of the COVID-19 pandemic has caused many of us to…

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Webinar Recap: Think Like a Recruiter: What You Need to Know to Get the Attention of Big Brands

By MBO Partners

In our August 20th webinar, Think Like a Recruiter: What You Need to Know to Get the Attention of Big Brands, MBO’s Chief Talent Officer Amy O’Donnell and special guest Vincent Valle, Associate Director of Independent Contractor Recruiting at KPMG shared insights on how to get inside the mind of recruiters and get project work…

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How to Make the Most of Black Friday as an Independent Contractor

By MBO Partners

Tis the season… for holiday shopping, that is. The holidays are prime season for consumer spending, and there’s no reason why independent contractors can’t capitalize on Black Friday spending just like any other retailer. Last year, 174 million people went shopping online or in-store over Thanksgiving weekend, according to the National Retail Federation. And those…

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