How to Market a Small Business
Building a personal brand is one of the major keys to business success. Follow these 9 steps to create your personal brand and build public visibility.
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Five website strategy tips to gain real results from your personal site.
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For independent professionals, social media is an incredibly valuable tool for both networking and marketing. As with any business tool, its success relies on knowing how to use it. Below are some do’s and don’ts we suggest following to help you realize the potential that social media can offer to you and your business. DO: Be Careful…
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LinkedIn is an effective social networking platform to display expertise, build connections, and promote your services. Your profile sets the stage for your first contact with potential new clients, displaying your work history, client recommendations, and skillset. Because the profile template is geared towards a more traditional employment background, it can be tricky to figure out…
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From Facebook and Instagram to Twitter and LinkedIn, businesses have learned that social media marketing can produce big results. The good news for independent contractors is that social media doesn’t require the marketing budget of a large corporation. Use social media to effectively promote your business by following these five tips. 1. Establish Yourself as an…
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A professional website should be part of every company’s marketing plan—especially if you’re working as a self-employed professional. The Internet is usually the first place potential clients will look to find a solution to a problem or to verify your credentials. While it is a good idea to include a list of your services, your clients, and…
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After taking the step to define your target audience, it’s time to put that research to work. Reaching your target audience and properly communicating with them provides visibility into the services you offer, builds brand credibility, and begins to form valuable relationships. Here are four tips to help reach your target audience and leverage your key…
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When you think about iconic brands, big names such as Coca-Cola, Nike, or Disney may come to mind. In fact, you probably have some sort of emotional attachment or connotation with each of these names. As an independent professional, brand may not be the first thing you think of when contemplating how you do business,…
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Brand is an important part of the identity of any self-employed professional. Your brand is a representation of your business—it is how the public, and future clients, know and recognize you. A strong brand establishes who you are, explains what you do, and embodies what sets you apart from your competition. Whether you’re just getting started or…
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How do you market your consulting business effectively? If you’re considering becoming an independent consultant or if you’re already self-employed, you’ve likely asked yourself this question. Branding is a difficult process for all small businesses, especially in a competitive environment. Things are even more challenging when your business is “you.” Follow these tips for marketing…
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