How to Market a Small Business
A strong professional LinkedIn profile is a key part of marketing for any independent business. When people search for your services or name, your LinkedIn profile is going to be one of the first things that shows up in Google search results. It’s important to show potential clients what you have to offer and grab…
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Even with detailed preparation and a great business plan in place, it can be hard to make headway with your independent business if people don’t know who you are or what services you offer. For some, self-promotion may seem like a daunting task, but think of it as enabling your business to take that next…
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Although a website can have many different goals, for most people, it is a lead generation tool. New leads can come to your website in three ways: referrals from other websites, direct clicks from social postings or emails, and organic traffic, which comes from people clicking on a link in Google’s search results. To increase…
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In order to create a brand identity, drive a steady flow of projects, and spread the word about your services you need to effectively market your business. As an independent professional, not only do you have to do great work, but you have to find it as well. Keeping your brand visible and relevant in the…
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As a small business owner, you’re in charge of selling your services to the world. Investing in marketing your company ensures that services will be front and center when people search for a solution that you provide. There are many ways to go about marketing. If you’re not sure where to start, take a look…
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Coca-Cola, Nike, Disney. What do these names have in common? They are some of the world’s most iconic brands. In fact, you probably have some sort of emotional attachment or connotation with each of these names. As an independent professional, brand may not be the first thing you think of when considering how you run…
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Online marketing through social media is free—and effective—which means that many cost-conscious independent professionals use platforms such as Facebook, Twitter, and LinkedIn as their primary method of reaching out to potential new clients. but there are also times when it can be advantageous use real-world advertising avenues as well. Promotional products are often overlooked as…
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When you run your own business, most of the work you do is done on your own. Being your own boss, setting your own hours, and setting your own goals are just some of the major perks of working independently. But in order to be successful, you can’t do it all on your own—developing a…
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Tis the season… for holiday shopping, that is. The holidays are prime season for consumer spending, and there’s no reason why independent contractors can’t capitalize on Black Friday spending just like any other retailer. Last year, 174 million people went shopping online or in-store over Thanksgiving weekend, according to the National Retail Federation. And those…
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Independent workers bear additional responsibility; they not only must perform their work, but find work as well. Winning new contracts takes more than luck and a good body of work. It requires having a consistent plan of action to keep leads flowing into your project pipeline. It requires a commitment to add “working on” your…
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