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How to Market a Small Business

Top 10 Content Marketing Tools for Small Businesses

November 8, 2019

Effectively marketing your business is important to create a brand identity, drive a steady flow of projects, and spread the word about your services. As a small business owner, not only do you have to do great work, but you have to find it as well. Keeping your brand visible and relevant in the marketplace may…

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How to Develop a Personal Brand as a Small Business: 5 Tips

October 10, 2019

When you think about iconic brands, big names such as Coca-Cola, Nike, or Disney may come to mind. In fact, you probably have some sort of emotional attachment or connotation with each of these names. As an independent professional, brand may not be the first thing you think of when contemplating how you do business,…

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How to Sell Consulting Services: 6 Steps to Winning New Business

August 11, 2019

Independent workers bear additional responsibility; they not only must perform their work, but find work as well. Winning new contracts takes more than luck and a good body of work. It requires having a consistent plan of action to keep leads flowing into your project pipeline. It requires a commitment to add “working on” your…

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How to Create a Reputation Management Strategy for a Small Business

July 26, 2019

When it comes to consulting, your reputation can be everything—so why risk it? Here’s how to keep your record clean and your clients satisfied.

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How to Define Your Expertise and Communicate Your Value

June 5, 2019

When first starting out as an independent professional, you may have taken a broad approach to creating your business plan, tried to cover a wide range of services, or revised the direction of your services a few times. However, a client that needs to outsource a project will look for the specialist that best fits…

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5 Ways to Refresh Your Brand as an Independent Consultant

April 26, 2019

Building a brand, standing out from your competition, and communicating a unique value proposition are all challenges of being an independent professional, but can be some of your biggest opportunities as well. As an independent, you have the freedom and ability to refresh your brand, expand your service offerings, and become known as an expert…

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6 Steps to Successfully Build a Small Business Brand

March 12, 2019

Why is branding important? Marketing is the engine that drives a steady flow of opportunities into an independent professional’s project pipeline. It is essential for independents to create a strong brand and develop a plan for keeping that brand visible to reach potential clients, keep them engaged, and build a lasting relationship. A strong brand…

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How to Create a Small Business Website: 5 Simple Steps

March 3, 2019

A website is not only a powerful markting tool for small business owners, it is essential in today’s world in order to build your brand, establish credibility, and generate leads.  To build one yourself, follow these 5 steps—no technical background required! 1. Choose a Platform & Domain Name Depending on your tech-savvy, there are many options…

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How to Build a Personal Brand

January 10, 2019

Building a personal brand is one of the major keys to business success. Follow these 9 steps to create your personal brand and build public visibility.

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How to Develop a Website Strategy to Meet Your Goals

December 19, 2018

Five website strategy tips to gain real results from your personal site.

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