Market a Small Business

An Independent Professional Brand: What It Is and Why You Need One

By MBO Partners

The US independent worker population numbered 64.6 million in 2022, a 26% increase over 2021, which at 51.1 million showed 34% growth over 2020. Such impressive growth points to fundamental changes in the workforce as more and more enterprises strategically deploy independents to boost business growth and competitive advantage. While this is great news for…

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consultants talking

5 Ways to Get More Clients in 2023

By MBO Partners

When you run your own business, finding new clients is an often less-than-exciting part of the job. Patience and self-promotion are important parts of the process, and each can come with a lot of frustration before you get to that coveted contract. In the past, most independent contractors found new work through word-of-mouth, but in…

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Independent professional with long-term client

5 Best Practices for Developing Long Term Client Relationships

By MBO Partners

For many independent professionals, work can be tinged with uncertainty. The top two challenges reported by respondents to our 2022 State of Independence survey were not enough predictable income and concerns about the sales pipeline, and a big part of operating an independent services business is addressing them. In addition to these challenges, many independents…

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blog post

4 Reasons to Start a Blog for Your Small Business

By MBO Partners

Think of a blog as an opportunity to engage and grow your target audience. A blog for your business is more than something to update with your weekly experiences as an independent professional. Blogging is a great way to showcase your expertise, bring in potential clients, and grow your personal brand. In fact, blogs are…

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Home podcaster

How to Create Consulting Content that Sells

By MBO Partners

Service marketing differs from product marketing in a number of ways. One is the absence, usually, of a tangible sample that a prospect can hold, inspect, or try out. Creating content to promote services is a great way to demonstrate your expertise as well as your personality and work style. Building a content library can…

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consultant

5 Marketing Tips from John Jantsch

By MBO Partners

Marketing consultant, speaker, and best-selling author John Jantsch, founded the Duct Tape Marketing System and Duct Tape Marketing Consulting Network to train and license small business marketing consultants around the world. Jantsch acknowledges that marketing can be challenging for independent professionals, who are often working with limited time and resources. Nevertheless, he is confident that independents can successfully…

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consultant

5 Ways to Get Back on Track with Your Marketing Goals

By John Jantsch

No matter what time of year it is, you should always have an understanding of your progress towards your goals. This topic actually reminds me of a conversation with an entrepreneur friend of mine I had over the summer. She was panic-stricken because the year was halfway over and the business goals she had excitedly…

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create small business website

GUIDE | 15 MIN READ

How to Create a Great Consulting Website (Guide)

By MBO Partners

Learn how to easily create a professional website, a valuable marketing tool to showcase your brand, stand out from your competition, and reach new clients.

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selling services

GUIDE | 10 MIN READ

6 Ways to Sell Better and Get More Consulting Clients (Guide)

By MBO Partners

How to overcome a common roadblock to independent consulting success

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reputation management

GUIDE | 10 MIN READ

5 Small Business Reputation Management Strategies that Work

By MBO Partners

Learn how to create a reputation management strategy and how to manage your professional reputation efficiently.

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