How to Market a Small Business

5 Tips for Marketing Your Small Business

March 18, 2020

As a small business owner, you’re in charge of selling your services to the world. Investing in marketing your company ensures that services will be front and center when people search for a solution that you provide. There are many ways to go about marketing. If you’re not sure where to start, take a look…

View More

Personal Branding: 5 Steps to Effectively Build Your Brand

February 5, 2020

Coca-Cola, Nike, Disney. What do these names have in common? They are some of the world’s most iconic brands. In fact, you probably have some sort of emotional attachment or connotation with each of these names. As an independent professional, brand may not be the first thing you think of when considering how you run…

View More

Should Independent Professionals Use Promotional Products?

January 10, 2020

Online marketing through social media is free—and effective—which means that many cost-conscious independent professionals use platforms such as Facebook, Twitter, and LinkedIn as their primary method of reaching out to potential new clients. but there are also times when it can be advantageous use real-world advertising avenues as well. Promotional products are often overlooked as…

View More

Building Your Network as an Independent Professional

January 2, 2020

When you run your own business, most of the work you do is done on your own. Being your own boss, setting your own hours, and setting your own goals are just some of the major perks of working independently. But in order to be successful, you can’t do it all on your own—developing a…

View More

How to Make the Most of Black Friday as an Independent Contractor

November 26, 2019

Tis the season… for holiday shopping, that is. The holidays are prime season for consumer spending, and there’s no reason why independent contractors can’t capitalize on Black Friday spending just like any other retailer. Last year, 174 million people went shopping online or in-store over Thanksgiving weekend, according to the National Retail Federation. And those…

View More

Top 10 Content Marketing Tools for Small Businesses

November 8, 2019

Effectively marketing your business is important to create a brand identity, drive a steady flow of projects, and spread the word about your services. As a small business owner, not only do you have to do great work, but you have to find it as well. Keeping your brand visible and relevant in the marketplace may…

View More

6 Ways to Get More Consulting Clients

August 11, 2019

Independent workers bear additional responsibility; they not only must perform their work, but find work as well. Winning new contracts takes more than luck and a good body of work. It requires having a consistent plan of action to keep leads flowing into your project pipeline. It requires a commitment to add “working on” your…

View More

How to Create a Reputation Management Strategy for a Small Business

July 26, 2019

When it comes to consulting, your reputation can be everything—so why risk it? Here’s how to keep your record clean and your clients satisfied.

View More

How to Define Your Expertise and Communicate Your Value

June 5, 2019

When first starting out as an independent professional, you may have taken a broad approach to creating your business plan, tried to cover a wide range of services, or revised the direction of your services a few times. However, a client that needs to outsource a project will look for the specialist that best fits…

View More

5 Ways to Refresh Your Brand as an Independent Consultant

April 26, 2019

Building a brand, standing out from your competition, and communicating a unique value proposition are all challenges of being an independent professional, but can be some of your biggest opportunities as well. As an independent, you have the freedom and ability to refresh your brand, expand your service offerings, and become known as an expert…

View More