How to Market a Small Business

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How to Set Up a Small Business Website: 5 Simple Steps

March 5, 2021

One of the most powerful marketing tools for small business owners is a website. In today’s online-driven world, a website is essential in order to build your brand, establish credibility, and generate leads. To build one yourself, follow these 5 steps—no technical background required! 1. Select a Platform and Domain Name Depending on your level…

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8 Effective Marketing Strategies for Small Businesses

February 19, 2021

Effectively marketing a small business is no small feat. Building an effective brand and selling your services can be a challenging process for all small businesses, especially in a competitive environment. Things are even more tricky when your business is “you.” Below, we explore eight tips for marketing your consulting business. With a bit of…

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How to Repurpose Content

January 21, 2021

When you run your own company, a big part of marketing your services involves creating content. From keyword-rich writing on your personal website and social media posts to email newsletters or small advertisements, online marketing is all about showing people what makes you an industry expert. But content creation takes time, and as an independent professional you…

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Create a Great Consulting Website (Guide)

January 15, 2021

How to create and optimize a website that promotes your business and generates leads

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Webinar Recap: Crowdsource Innovation, Serve Clients Project Needs and Unleash Residual Income with MindSumo

December 8, 2020

Webinar Recap: Crowdsource Innovation, Serve Clients Project Needs and Unleash Residual Income with MindSumo

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5 Small Business Reputation Management Strategies that Work

December 2, 2020

When it comes to consulting, your reputation can be everything—so why risk it? Here’s how to keep your record clean and your clients satisfied.

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Using Marketing To Adapt And Respond To Change within the Era of COVID-19

December 1, 2020

We’ve all heard the saying, “Change is the only constant in life.” It originates from the Greek philosopher Heraclitus, whose writings share the common theme that the nature of life itself is flux, and resisting this natural flow is to our own detriment.  The disruption of the COVID-19 pandemic has caused many of us to…

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4 Reasons to Start a Blog for Your Small Business

November 20, 2020

Think of a blog as an opportunity to engage and grow your target audience. A blog for your business is more than something to update with your weekly experiences as an independent professional. Blogging is a great way to showcase your expertise, bring in potential clients, and grow your personal brand. In fact, blogs are…

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Webinar Recap: Stand Out From the Crowd: Insights from Expert Recruiters to Get Noticed for Projects

November 18, 2020

Stand Out From the Crowd: Insights from Expert Recruiters to Get Noticed for Projects

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5 Ways to Build a Personal Brand for Small Business

October 22, 2020

Branding is integral to your identity whether you’re an independent professional or a Fortune 100 company. From your name and logo to your company slogan and reputation, it’s how the public knows you. As a self-employed professional, you are your company, and establishing a strong personal brand is essential to the growth and success of…

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