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Market a Small Business
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When you run your own business, finding new clients is an often less-than-exciting part of the job. Patience and self-promotion are important parts of the process, and each can come with a lot of frustration before you get to that coveted contract. In the past, most independent contractors found new work through word-of-mouth, but in…
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For many independent professionals, work can be tinged with uncertainty. The top two challenges reported by respondents to our 2022 State of Independence survey were not enough predictable income and concerns about the sales pipeline, and a big part of operating an independent services business is addressing them. In addition to these challenges, many independents…
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Service marketing differs from product marketing in a number of ways. One is the absence, usually, of a tangible sample that a prospect can hold, inspect, or try out. Creating content to promote services is a great way to demonstrate your expertise as well as your personality and work style. Building a content library can…
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GUIDE | 15 MIN READ
Learn how to easily create a professional website, a valuable marketing tool to showcase your brand, stand out from your competition, and reach new clients.
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GUIDE | 10 MIN READ
How to overcome a common roadblock to independent consulting success
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GUIDE | 10 MIN READ
Learn how to create a reputation management strategy and how to manage your professional reputation efficiently.
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GUIDE | 12 MIN READ
To succeed in today’s market, independent consultants need to understand how to develop and market a strong brand. Your brand is not simply the words and images you employ to describe it, but also includes how your audience experiences it. In this guide, you will learn the strategy, planning, and marketing involved in building a…
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Social media networks offer numerous benefits for independent consultants. These platforms provide an effective and economical way to help you reach hundreds or even thousands of valuable users, from current and prospective clients to industry leaders and invaluable networking contacts. However, writing for social media is unlike more traditional forms of marketing writing; it’s more…
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GUIDE | 10 MIN READ
Approach your presentation from a storytelling perspective. Stories are a powerful communication tool that engage your audience and create a memorable experience.
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Finding and keeping clients is a primary part of your job as a small business owner. Networking, communication, and growing an online presence are good baseline strategies, but your business should stand out in a more memorable way. We’ve put together a list of five creative ways you can find, engage with, and keep the…
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