How to Market a Small Business
When first starting out as an independent professional, you may have taken a broad approach to creating your business plan, tried to cover a wide range of services, or revised the direction of your services a few times. However, a client that needs to outsource a project will look for the specialist that best fits…
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Building a brand, standing out from your competition, and communicating a unique value proposition are all challenges of being an independent professional, but can be some of your biggest opportunities as well. As an independent, you have the freedom and ability to refresh your brand, expand your service offerings, and become known as an expert…
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Building a personal brand is one of the major keys to business success. Follow these 9 steps to create your personal brand and build public visibility.
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Five website strategy tips to gain real results from your personal site.
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For independent professionals, social media is an incredibly valuable tool for both networking and marketing. As with any business tool, its success relies on knowing how to use it. Below are some do’s and don’ts we suggest following to help you realize the potential that social media can offer to you and your business. DO: Be Careful…
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LinkedIn is an effective social networking platform to display expertise, build connections, and promote your services. Your profile sets the stage for your first contact with potential new clients, displaying your work history, client recommendations, and skillset. Because the profile template is geared towards a more traditional employment background, it can be tricky to figure out…
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From Facebook and Instagram to Twitter and LinkedIn, businesses have learned that social media marketing can produce big results. The good news for independent contractors is that social media doesn’t require the marketing budget of a large corporation. Use social media to effectively promote your business by following these five tips. 1. Establish Yourself as an…
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A professional website should be part of every company’s marketing plan—especially if you’re working as a self-employed professional. The Internet is usually the first place potential clients will look to find a solution to a problem or to verify your credentials. While it is a good idea to include a list of your services, your clients, and…
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After taking the step to define your target audience, it’s time to put that research to work. Reaching your target audience and properly communicating with them provides visibility into the services you offer, builds brand credibility, and begins to form valuable relationships. Here are four tips to help reach your target audience and leverage your key…
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When you think about iconic brands, big names such as Coca-Cola, Nike, or Disney may come to mind. In fact, you probably have some sort of emotional attachment or connotation with each of these names. As an independent professional, brand may not be the first thing you think of when contemplating how you do business,…
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