How to Market a Small Business

consultants working at desk

4 Powerful Offline Marketing Strategies for Small Business

May 11, 2021

There are many ways to market yourself for free online as a small businesses or independent professional. And with good reason—the Internet is a great leveler, giving every business, large or small, the same potential to reach its audience. But too often independent professionals focus entirely on online activities, neglecting to do much of anything…

View More
consultants working at desk

How to Define and Communicate Your Expertise

April 29, 2021

If you’ve started a company before, you’ve probably taken a broad approach to creating your business plan, tried to cover a wide range of services, or revised the direction of your services a few times. However, a client that needs to outsource a project will look for the specialist that best fits the subject matter…

View More
consultants looking at laptop

How to Set Up a Small Business Website: 5 Simple Steps

March 5, 2021

One of the most powerful marketing tools for small business owners is a website. In today’s online-driven world, a website is essential in order to build your brand, establish credibility, and generate leads. To build one yourself, follow these 5 steps—no technical background required! 1. Select a Platform and Domain Name Depending on your level…

View More
woman making presentation

8 Effective Marketing Strategies for Small Businesses

February 19, 2021

Effectively marketing a small business is no small feat. Building an effective brand and selling your services can be a challenging process for all small businesses, especially in a competitive environment. Things are even more tricky when your business is “you.” Below, we explore eight tips for marketing your consulting business. With a bit of…

View More
man looking at charts

How to Repurpose Content

January 21, 2021

When you run your own company, a big part of marketing your services involves creating content. From keyword-rich writing on your personal website and social media posts to email newsletters or small advertisements, online marketing is all about showing people what makes you an industry expert. But content creation takes time, and as an independent professional you…

View More
consultant working on laptop

Create a Great Consulting Website (Guide)

January 15, 2021

How to create and optimize a website that promotes your business and generates leads

View More
Mindsumo webinar

Webinar Recap: Crowdsource Innovation, Serve Clients Project Needs and Unleash Residual Income with MindSumo

December 8, 2020

Webinar Recap: Crowdsource Innovation, Serve Clients Project Needs and Unleash Residual Income with MindSumo

View More
consultant working at laptop

5 Small Business Reputation Management Strategies that Work

December 2, 2020

When it comes to consulting, your reputation can be everything—so why risk it? Here’s how to keep your record clean and your clients satisfied.

View More
newspapers and coffee

Using Marketing To Adapt And Respond To Change within the Era of COVID-19

December 1, 2020

We’ve all heard the saying, “Change is the only constant in life.” It originates from the Greek philosopher Heraclitus, whose writings share the common theme that the nature of life itself is flux, and resisting this natural flow is to our own detriment.  The disruption of the COVID-19 pandemic has caused many of us to…

View More
consultants looking at laptop

4 Reasons to Start a Blog for Your Small Business

November 20, 2020

Think of a blog as an opportunity to engage and grow your target audience. A blog for your business is more than something to update with your weekly experiences as an independent professional. Blogging is a great way to showcase your expertise, bring in potential clients, and grow your personal brand. In fact, blogs are…

View More