Market a Small Business

consultants talking

5 Ways to Get More Clients in 2023

By MBO Partners

When you run your own business, finding new clients is an often less-than-exciting part of the job. Patience and self-promotion are important parts of the process, and each can come with a lot of frustration before you get to that coveted contract. In the past, most independent contractors found new work through word-of-mouth, but in…

Read More...
Independent professional with long-term client

5 Best Practices for Developing Long Term Client Relationships

By MBO Partners

For many independent professionals, work can be tinged with uncertainty. The top two challenges reported by respondents to our 2022 State of Independence survey were not enough predictable income and concerns about the sales pipeline, and a big part of operating an independent services business is addressing them. In addition to these challenges, many independents…

Read More...
Home podcaster

How to Create Content that Sells

By MBO Partners

Service marketing differs from product marketing in a number of ways. One is the absence, usually, of a tangible sample that a prospect can hold, inspect, or try out. Creating content to promote services is a great way to demonstrate your expertise as well as your personality and work style. Building a content library can…

Read More...
create small business website

GUIDE | 15 MIN READ

How to Create a Great Consulting Website (Guide)

By MBO Partners

Learn how to easily create a professional website, a valuable marketing tool to showcase your brand, stand out from your competition, and reach new clients.

Read More...
selling services

GUIDE | 10 MIN READ

6 Ways to Sell Better and Get More Consulting Clients (Guide)

By MBO Partners

How to overcome a common roadblock to independent consulting success

Read More...
reputation management

GUIDE | 10 MIN READ

5 Small Business Reputation Management Strategies that Work

By MBO Partners

Learn how to create a reputation management strategy and how to manage your professional reputation efficiently.

Read More...
marketing a business

GUIDE | 12 MIN READ

9 Steps to Building a Small Business Branding Strategy

By MBO Partners

To succeed in today’s market, independent consultants need to understand how to develop and market a strong brand. Your brand is not simply the words and images you employ to describe it, but also includes how your audience experiences it. In this guide, you will learn the strategy, planning, and marketing involved in building a…

Read More...
facebook

5 Tips for Writing Small Business Content on Facebook

By MBO Partners

Social media networks offer numerous benefits for independent consultants. These platforms provide an effective and economical way to help you reach hundreds or even thousands of valuable users, from current and prospective clients to industry leaders and invaluable networking contacts. However, writing for social media is unlike more traditional forms of marketing writing; it’s more…

Read More...
How to Give a Great Business Presentation

GUIDE | 10 MIN READ

How to Give a Great Business Presentation (Guide)

By MBO Partners

Approach your presentation from a storytelling perspective. Stories are a powerful communication tool that engage your audience and create a memorable experience.

Read More...
consultants at table

5 Creative Client Engagement Strategies

By MBO Partners

Finding and keeping clients is a primary part of your job as a small business owner. Networking, communication, and growing an online presence are good baseline strategies, but your business should stand out in a more memorable way. We’ve put together a list of five creative ways you can find, engage with, and keep the…

Read More...