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How to Market a Small Business
One of the most powerful marketing tools for small business owners is a website. In today’s online-driven world, a website is essential in order to build your brand, establish credibility, and generate leads. To build one yourself, follow these 5 steps—no technical background required! 1. Select a Platform and Domain Name Depending on your level…
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Effectively marketing a small business is no small feat. Building an effective brand and selling your services can be a challenging process for all small businesses, especially in a competitive environment. Things are even more tricky when your business is “you.” Below, we explore eight tips for marketing your consulting business. With a bit of…
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When you run your own company, a big part of marketing your services involves creating content. From keyword-rich writing on your personal website and social media posts to email newsletters or small advertisements, online marketing is all about showing people what makes you an industry expert. But content creation takes time, and as an independent professional you…
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How to create and optimize a website that promotes your business and generates leads
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Webinar Recap: Crowdsource Innovation, Serve Clients Project Needs and Unleash Residual Income with MindSumo
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When it comes to consulting, your reputation can be everything—so why risk it? Here’s how to keep your record clean and your clients satisfied.
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We’ve all heard the saying, “Change is the only constant in life.” It originates from the Greek philosopher Heraclitus, whose writings share the common theme that the nature of life itself is flux, and resisting this natural flow is to our own detriment. The disruption of the COVID-19 pandemic has caused many of us to…
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Think of a blog as an opportunity to engage and grow your target audience. A blog for your business is more than something to update with your weekly experiences as an independent professional. Blogging is a great way to showcase your expertise, bring in potential clients, and grow your personal brand. In fact, blogs are…
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Webinar Recap: Stand Out From the Crowd: Insights from Expert Recruiters to Get Noticed for Projects
Stand Out From the Crowd: Insights from Expert Recruiters to Get Noticed for Projects
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Branding is integral to your identity whether you’re an independent professional or a Fortune 100 company. From your name and logo to your company slogan and reputation, it’s how the public knows you. As a self-employed professional, you are your company, and establishing a strong personal brand is essential to the growth and success of…
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