How to Market a Small Business
Effectively marketing your business is important to create a brand identity, drive a steady flow of projects, and spread the word about your services. As a small business owner, not only do you have to do great work, but you have to find it as well. Keeping your brand visible and relevant in the marketplace may…
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When you think about iconic brands, big names such as Coca-Cola, Nike, or Disney may come to mind. In fact, you probably have some sort of emotional attachment or connotation with each of these names. As an independent professional, brand may not be the first thing you think of when contemplating how you do business,…
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Independent workers bear additional responsibility; they not only must perform their work, but find work as well. Winning new contracts takes more than luck and a good body of work. It requires having a consistent plan of action to keep leads flowing into your project pipeline. It requires a commitment to add “working on” your…
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When it comes to consulting, your reputation can be everything—so why risk it? Here’s how to keep your record clean and your clients satisfied.
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When first starting out as an independent professional, you may have taken a broad approach to creating your business plan, tried to cover a wide range of services, or revised the direction of your services a few times. However, a client that needs to outsource a project will look for the specialist that best fits…
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Building a brand, standing out from your competition, and communicating a unique value proposition are all challenges of being an independent professional, but can be some of your biggest opportunities as well. As an independent, you have the freedom and ability to refresh your brand, expand your service offerings, and become known as an expert…
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Why is branding important? Marketing is the engine that drives a steady flow of opportunities into an independent professional’s project pipeline. It is essential for independents to create a strong brand and develop a plan for keeping that brand visible to reach potential clients, keep them engaged, and build a lasting relationship. A strong brand…
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A website is not only a powerful markting tool for small business owners, it is essential in today’s world in order to build your brand, establish credibility, and generate leads. To build one yourself, follow these 5 steps—no technical background required! 1. Choose a Platform & Domain Name Depending on your tech-savvy, there are many options…
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Building a personal brand is one of the major keys to business success. Follow these 9 steps to create your personal brand and build public visibility.
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Five website strategy tips to gain real results from your personal site.
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