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Market a Small Business
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Service marketing differs from product marketing in a number of ways. One is the absence, usually, of a tangible sample that a prospect can hold, inspect, or try out. Creating content to promote services is a great way to demonstrate your expertise as well as your personality and work style. Building a content library can…
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GUIDE | 15 MIN READ
Learn how to easily create a professional website, a valuable marketing tool to showcase your brand, stand out from your competition, and reach new clients.
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GUIDE | 10 MIN READ
How to overcome a common roadblock to independent consulting success
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GUIDE | 10 MIN READ
Learn how to create a reputation management strategy and how to manage your professional reputation efficiently.
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GUIDE | 12 MIN READ
To succeed in today’s market, independent consultants need to understand how to develop and market a strong brand. Your brand is not simply the words and images you employ to describe it, but also includes how your audience experiences it. In this guide, you will learn the strategy, planning, and marketing involved in building a…
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GUIDE | 10 MIN READ
Approach your presentation from a storytelling perspective. Stories are a powerful communication tool that engage your audience and create a memorable experience.
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Finding and keeping clients is a primary part of your job as a small business owner. Networking, communication, and growing an online presence are good baseline strategies, but your business should stand out in a more memorable way. We’ve put together a list of five creative ways you can find, engage with, and keep the…
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Building a personal brand is an important part of your identity—whether you’re an independent professional or a Fortune 100 company. From your name and logo to your company slogan and reputation, it’s how the public knows you.  As an independent contractor, you are the face of your company. Establishing a strong personal brand is essential…
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Reaching your target audience and properly communicating with them is important to growing your small business. Reaching the right audience provides visibility into the services you offer, builds brand credibility, and begins to form valuable relationships.  Here are our five tips to reach your target audience and leverage your key messaging to grow a successful,…
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As we discovered in our 2021 State of Independence Report, within the past year, 68% of newcomers to the independent workforce were Gen Z or Millennials. Various benefits, such as improved health and happiness, continue to make working as an independent increasingly appealing to young professionals. If you are a college student wanting to join…
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