How to Market a Small Business
Branding is integral to your identity whether you’re an independent professional or a Fortune 100 company. From your name and logo to your company slogan and reputation, it’s how the public knows you. As a self-employed professional, you are your company, and establishing a strong personal brand is essential to the growth and success of…
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Even the most well-run company with outstanding services doesn’t count for much if people don’t have a way to find out about it. As an independent contractor, marketing your business can be a tough road. You’re working with limited time and resources and competition with bigger companies can be intimidating. But you don’t need a…
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As an independent professional you have a lot of additional responsibilities; not only must you deliver quality work, you have to find it as well. Winning new contracts takes more than luck and a quality portfolio. In order to keep leads flowing into your project pipeline, you need a consistent plan of action and must…
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In our August 20th webinar, Think Like a Recruiter: What You Need to Know to Get the Attention of Big Brands, MBO’s Chief Talent Officer Amy O’Donnell and special guest Vincent Valle, Associate Director of Independent Contractor Recruiting at KPMG shared insights on how to get inside the mind of recruiters and get project work…
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In our July 30 Masterclass, Winning Your Audience: Expert Tips to Improve Your Public Speaking, eminent leader, advisor and best-selling author James Rosebush shared tips and strategies on how to feel confident and master the art of public speaking. Through his experience as an advisor in the Reagan White House and as Mrs. Reagan’s longest-tenured…
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One of the gest ways to reach your target audience and connect with future clients is through social media. However, in order to be effective on these platforms, you’ll need to tailor your writing to the specific social platform you are using. With a global user base of more than 300 million people, Twitter is one of…
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In our July 16 webinar, Growing Beyond Your Network: Marketing Your Skills and Brand as an Independent Consultant, MBO’s Chief Talent Officer Amy O’Donnell shared tips and tricks to market and grow your business. Amy leveraged her more than 20 years of experience in talent management to provide a unique perspective on how to expand…
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Once you’ve established a successful online presence; the next challenge is making yourself visible to your target market – those beyond your immediate network of first-degree connections. Many consultants are not used to “selling” themselves outside of their network of known and trusted colleagues. To widen your opportunities, you’ll have to change a few of…
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While a blog is often considered to be part of content marketing, they are also interactive and highly sharable, placing them firmly in the social media category. Business blogging, however, requires writing strategies that are somewhat unique, setting the format apart from traditional social media sites such as Facebook and Twitter. Creating your own blog is a great…
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What you write can change how people understand, view, and act on a certain topic. Writing conveys passion, enthusiasm, interest, intrigue, and critical information that can help people make better decisions. Writing is a tangible expression of thought, analysis, and influence. So, why is there so much bad writing in business? One of the challenges…
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