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Market a Small Business
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Approach your presentation from a storytelling perspective. Stories are a powerful communication tool that engage your audience and create a memorable experience.
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Finding and keeping clients is a primary part of your job as a small business owner. Networking, communication, and growing an online presence are good baseline strategies, but your business should stand out in a more memorable way. We’ve put together a list of five creative ways you can find, engage with, and keep the…
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Building a personal brand is an important part of your identity—whether you’re an independent professional or a Fortune 100 company. From your name and logo to your company slogan and reputation, it’s how the public knows you.  As an independent contractor, you are the face of your company. Establishing a strong personal brand is essential…
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Reaching your target audience and properly communicating with them is important to growing your small business. Reaching the right audience provides visibility into the services you offer, builds brand credibility, and begins to form valuable relationships.  Here are our five tips to reach your target audience and leverage your key messaging to grow a successful,…
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As we discovered in our 2021 State of Independence Report, within the past year, 68% of newcomers to the independent workforce were Gen Z or Millennials. Various benefits, such as improved health and happiness, continue to make working as an independent increasingly appealing to young professionals. If you are a college student wanting to join…
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Marketing a small business means that you’re in charge of selling your services to the world. Marketing is a great way to grow your company. It gives your small business an identity and voice. It ensures that your services will be front and center when people search for the solution that you provide. Remember, the…
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Let’s face it, job interviews rank as one of the most stressful moments in a person’s life. Many of us have had that nerve-wracking feeling the morning of our upcoming interview. Our thoughts circle around possible answers we have to general interview questions, what we are going to wear, how hard we are going to…
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Marketing your business is an essential part in creating a brand identity, driving a steady flow of projects, and spreading the word about your services. As an independent professional, not only do you have to do great work, but you have to find it as well. Keeping your brand visible and relevant in the marketplace…
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Five website strategy tips to gain real results from your personal site.
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Getting consulting clients is a big part of your job when you run your own business. Identifying a target audience is a great strategy to help achieve this goal. Many independent consultants can benefit from revisiting their target clients. Whether you’re just starting out or looking to refocus the target market for your business, defining…
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