How to Market a Small Business

Masterclass Recap: James Rosebush & the Art of Public Speaking

August 3, 2020

In our July 30 Masterclass, Winning Your Audience: Expert Tips to Improve Your Public Speaking, eminent leader, advisor and best-selling author James Rosebush shared tips and strategies on how to feel confident and master the art of public speaking. Through his experience as an advisor in the Reagan White House and as Mrs. Reagan’s longest-tenured…

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How to Market a Small Business on Twitter

July 22, 2020

One of the gest ways to reach your target audience and connect with future clients is through social media. However, in order to be effective on these platforms, you’ll need to tailor your writing to the specific social platform you are using. With a global user base of more than 300 million people, Twitter is one of…

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Growing Beyond Your Network

Webinar Recap: Growing Beyond Your Network – Marketing Your Skills and Brand as an Independent Consultant

July 20, 2020

In our July 16 webinar, Growing Beyond Your Network: Marketing Your Skills and Brand as an Independent Consultant, MBO’s Chief Talent Officer Amy O’Donnell shared tips and tricks to market and grow your business. Amy leveraged her more than 20 years of experience in talent management to provide a unique perspective on how to expand…

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Webinar Preview: Grow Your Network and Market Your Skills / Brand

July 7, 2020

Once you’ve established a successful online presence; the next challenge is making yourself visible to your target market – those beyond your immediate network of first-degree connections. Many consultants are not used to “selling” themselves outside of their network of known and trusted colleagues. To widen your opportunities, you’ll have to change a few of…

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5 Key Tips for Blog Writing on Social Media

July 1, 2020

While a blog is often considered to be part of content marketing, they are also interactive and highly sharable, placing them firmly in the social media category. Business blogging, however, requires writing strategies that are somewhat unique, setting the format apart from traditional social media sites such as Facebook and Twitter. Creating your own blog is a great…

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5 Tips to Improve Business Writing Skills

June 23, 2020

What you write can change how people understand, view, and act on a certain topic. Writing conveys passion, enthusiasm, interest, intrigue, and critical information that can help people make better decisions. Writing is a tangible expression of thought, analysis, and influence. So, why is there so much bad writing in business? One of the challenges…

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Amy Webinar

Webinar Recap: Developing and Marketing Your Online Presence as an Independent Consultant

June 16, 2020

In our June 11 webinar, Developing and Marketing Your Online Presence, MBO’s own Amy O’Donnell shared tips and tricks on how independent professionals can shape and enhance their digital presence. Amy leveraged her more than 20 years of experience in talent management to provide a unique perspective to independent talent on what their clients want…

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Tips for Optimizing Your LinkedIn Profile as An Independent Consultant

June 1, 2020

A strong professional LinkedIn profile is a key part of marketing for any independent business. When people search for your services or name, your LinkedIn profile is going to be one of the first things that shows up in Google search results. It’s important to show potential clients what you have to offer and grab…

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How to Increase the Visibility of Your Business

May 28, 2020

Even with detailed preparation and a great business plan in place, it can be hard to make headway with your independent business if people don’t know who you are or what services you offer. For some, self-promotion may seem like a daunting task, but think of it as enabling your business to take that next…

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How to Increase Organic Traffic to a Small Business Website

May 19, 2020

Although a website can have many different goals, for most people, it is a lead generation tool. New leads can come to your website in three ways: referrals from other websites, direct clicks from social postings or emails, and organic traffic, which comes from people clicking on a link in Google’s search results. To increase…

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