Market a Small Business

Independent business owner planning for growth

5 Tips to Write Like a Marketer and Build Your Business

By MBO Partners

What you write can change how people understand, view, and act on a certain topic. Writing conveys passion, enthusiasm, interest, intrigue, and critical information that can help people make better decisions. Writing is a tangible expression of thought, analysis, and influence. So, why is there so much bad writing in business? One of the challenges…

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linkedin

How to Optimize Your LinkedIn Profile if You’re Self-Employed

By Rian Ervin

LinkedIn is an effective social networking platform to display expertise, build connections, and promote your services. Your profile sets the stage for your first contact with potential new clients, displaying your work history, client recommendations, and skillset. Because the profile template is geared towards a more traditional employment background, it can be tricky to figure out…

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web designers

9 Things a Small Business ‘About Us’ Page Should Include

By MBO Partners

A professional website should be part of every company’s marketing plan—especially if you’re working as a self-employed professional or small business. The Internet is usually the first place potential clients will look to find a solution to a problem or to verify your credentials. While it is a good idea to include a list of your…

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website

4 Steps to Creating a Great Small Business Website

By MBO Partners

Having a professional website is practically a necessity for independent professionals today. Websites are an effective business investment that can increase brand awareness and help you reach new clients. However, not all websites are created equal. Simply having a web presence is a good start, but you also want to make sure your site lives up to…

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consultant working on charts img

10 Must-Have Marketing Tools for Small Business

By MBO Partners

Marketing your business is an essential part in creating a brand identity, driving a steady flow of projects, and spreading the word about your services. As an independent professional, not only do you have to do great work, but you have to find it as well. Keeping your brand visible and relevant in the marketplace…

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consultants working at desk

How to Develop a Website Strategy to Meet Your Goals

By MBO Partners

Five website strategy tips to gain real results from your personal site.

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consultant

Copywriting Tips for Your Independent Consulting Job Marketplace Profile

By MBO Partners

As using online job marketplaces as a place to find new projects becomes more common, having an optimized profile can give you a leg up on the competition and help you stand out among other independent professionals. Follow these five copywriting tips as you build your profile to craft a well-written picture of your skills, expertise,…

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web designer-consultant

5 Tips For Making Your Business Website Responsive

By MBO Partners

Since information is disseminated quickly in the palms of our hands, having a responsive website has become essential for organizations. With respect to screen size, platform, and orientation, responsive web design advocates that design and development should adapt to user behavior and surroundings. Making a responsive website is the best option for independent professionals who…

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consultant working

How to Define and Communicate Your Expertise

By MBO Partners

As a small business owner or a full-time employee, it is important to understand how to define your area of expertise and how to communicate it effectively. Both help establish confidence and credibility. If you are a small business owner, you’ve probably taken a broad approach to creating your business plan, covering a wide range…

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consultants looking at whiteboard img

How to Determine Your Target Clients as a Consultant

By MBO Partners

Getting consulting clients is a big part of your job when you run your own business. Identifying a target audience is a great strategy to help achieve this goal. Many independent consultants can benefit from revisiting their target clients. Whether you’re just starting out or looking to refocus the target market for your business, defining…

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