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How to Market a Small Business
Even with detailed preparation and a great business plan in place, it can be hard to make headway with your independent business if people don’t know who you are or what services you offer. For some, self-promotion may seem like a daunting task, but think of it as enabling your business to take that next…
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Although a website can have many different goals, for most people, it is a lead generation tool. New leads can come to your website in three ways: referrals from other websites, direct clicks from social postings or emails, and organic traffic, which comes from people clicking on a link in Google’s search results. To increase…
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In order to create a brand identity, drive a steady flow of projects, and spread the word about your services you need to effectively market your business. As an independent professional, not only do you have to do great work, but you have to find it as well. Keeping your brand visible and relevant in the…
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As a small business owner, you’re in charge of selling your services to the world. Investing in marketing your company ensures that services will be front and center when people search for a solution that you provide. There are many ways to go about marketing. If you’re not sure where to start, take a look…
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Online marketing through social media is free—and effective—which means that many cost-conscious independent professionals use platforms such as Facebook, Twitter, and LinkedIn as their primary method of reaching out to potential new clients. but there are also times when it can be advantageous use real-world advertising avenues as well. Promotional products are often overlooked as…
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When you run your own business, most of the work you do is done on your own. Being your own boss, setting your own hours, and setting your own goals are just some of the major perks of working independently. But in order to be successful, you can’t do it all on your own—developing a…
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Tis the season… for holiday shopping, that is. The holidays are prime season for consumer spending, and there’s no reason why independent contractors can’t capitalize on Black Friday spending just like any other retailer. Last year, 174 million people went shopping online or in-store over Thanksgiving weekend, according to the National Retail Federation. And those…
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When first starting out as an independent professional, you may have taken a broad approach to creating your business plan, tried to cover a wide range of services, or revised the direction of your services a few times. However, a client that needs to outsource a project will look for the specialist that best fits…
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Building a brand, standing out from your competition, and communicating a unique value proposition are all challenges of being an independent professional, but can be some of your biggest opportunities as well. As an independent, you have the freedom and ability to refresh your brand, expand your service offerings, and become known as an expert…
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Social media can play an important role in marketing your small business, providing you with the opportunity to use the same tools and access the same online audience as a large company. Facebook is a great way to connect with your audience on a more personal level, provide potential customers with information about your business, and…
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