How to Market a Small Business
In order to create a brand identity, drive a steady flow of projects, and spread the word about your services you need to effectively market your business. As an independent professional, not only do you have to do great work, but you have to find it as well. Keeping your brand visible and relevant in the…
View MoreAs a small business owner, you’re in charge of selling your services to the world. Investing in marketing your company ensures that services will be front and center when people search for a solution that you provide. There are many ways to go about marketing. If you’re not sure where to start, take a look…
View MoreOnline marketing through social media is free—and effective—which means that many cost-conscious independent professionals use platforms such as Facebook, Twitter, and LinkedIn as their primary method of reaching out to potential new clients. but there are also times when it can be advantageous use real-world advertising avenues as well. Promotional products are often overlooked as…
View MoreWhen you run your own business, most of the work you do is done on your own. Being your own boss, setting your own hours, and setting your own goals are just some of the major perks of working independently. But in order to be successful, you can’t do it all on your own—developing a…
View MoreTis the season… for holiday shopping, that is. The holidays are prime season for consumer spending, and there’s no reason why independent contractors can’t capitalize on Black Friday spending just like any other retailer. Last year, 174 million people went shopping online or in-store over Thanksgiving weekend, according to the National Retail Federation. And those…
View MoreBuilding a brand, standing out from your competition, and communicating a unique value proposition are all challenges of being an independent professional, but can be some of your biggest opportunities as well. As an independent, you have the freedom and ability to refresh your brand, expand your service offerings, and become known as an expert…
View MoreWhy is branding important? Marketing is the engine that drives a steady flow of opportunities into an independent professional’s project pipeline. It is essential for independents to create a strong brand and develop a plan for keeping that brand visible to reach potential clients, keep them engaged, and build a lasting relationship. A strong brand…
View MoreA website is not only a powerful markting tool for small business owners, it is essential in today’s world in order to build your brand, establish credibility, and generate leads. To build one yourself, follow these 5 steps—no technical background required! 1. Choose a Platform and Domain Name Depending on your tech-savvy, there are many…
View More