Market a Small Business

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9 Ways to Build a Personal Brand for Small Business

By MBO Partners

Branding is integral to your identity whether you’re an independent professional or a Fortune 100 company. From your name and logo to your company slogan and reputation, it’s how the public knows you. As a self-employed professional, you are your company, and establishing a strong personal brand is essential to the growth and success of…

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10 Low Cost Small Business Marketing Strategies that Work

By MBO Partners

Even the most well-run company with outstanding services doesn’t count for much if people don’t have a way to find out about it. As an independent contractor, marketing your business can be a tough road. You’re working with limited time and resources and competition with bigger companies can be intimidating. But you don’t need a…

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6 Ways to Sell Better and Get More Consulting Clients

By MBO Partners

As an independent professional you have a lot of additional responsibilities; not only must you deliver quality work, you have to find it as well. Winning new contracts takes more than luck and a quality portfolio. In order to keep leads flowing into your project pipeline, you need a consistent plan of action and must…

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Webinar Recap: Think Like a Recruiter: What You Need to Know to Get the Attention of Big Brands

By MBO Partners

In our August 20th webinar, Think Like a Recruiter: What You Need to Know to Get the Attention of Big Brands, MBO’s Chief Talent Officer Amy O’Donnell and special guest Vincent Valle, Associate Director of Independent Contractor Recruiting at KPMG shared insights on how to get inside the mind of recruiters and get project work…

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5 Tips for Effectively Marketing Your Small Business on Twitter

By MBO Partners

One of the gest ways to reach your target audience and connect with future clients is through social media. However, in order to be effective on these platforms, you’ll need to tailor your writing to the specific social platform you are using. With a global user base of more than 300 million people, Twitter is one of…

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5 Key Tips for Blog Writing on Social Media

By MBO Partners

While a blog is often considered to be part of content marketing, they are also interactive and highly sharable, placing them firmly in the social media category. Business blogging, however, requires writing strategies that are somewhat unique, setting the format apart from traditional social media sites such as Facebook and Twitter. Creating your own blog is a great…

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5 Tips to Write Like a Marketer and Build Your Business

By MBO Partners

What you write can change how people understand, view, and act on a certain topic. Writing conveys passion, enthusiasm, interest, intrigue, and critical information that can help people make better decisions. Writing is a tangible expression of thought, analysis, and influence. So, why is there so much bad writing in business? One of the challenges…

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Tips for Optimizing Your LinkedIn Profile as An Independent Consultant

By MBO Partners

A strong professional LinkedIn profile is a key part of marketing for any independent business. When people search for your services or name, your LinkedIn profile is going to be one of the first things that shows up in Google search results. It’s important to show potential clients what you have to offer and grab…

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Should Independent Professionals Use Promotional Products?

By MBO Partners

Online marketing through social media is free—and effective—which means that many cost-conscious independent professionals use platforms such as Facebook, Twitter, and LinkedIn as their primary method of reaching out to potential new clients. but there are also times when it can be advantageous use real-world advertising avenues as well. Promotional products are often overlooked as…

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How to Build a Strategic Networking Plan as an Independent Professional

By MBO Partners

When you run your own business, most of the work you do is done on your own. Being your own boss, setting your own hours, and setting your own goals are just some of the major perks of working independently. But in order to be successful, you can’t do it all on your own—developing a…

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