How to Market a Small Business
Although blogs are often considered to be part of content marketing, their interactive, highly sharable format also places them firmly in the social media category. Business blogging, however, requires writing strategies that are somewhat unique, setting the format apart from traditional social media sites such as Facebook and Twitter. Creating your own blog is a great way to…
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Although a website can have many different goals, for most people, it is a lead generation tool. New leads can come to your website in three ways: referrals from other websites, direct clicks from social postings or emails, and organic traffic, which comes from people clicking on a link in Google’s search results. To increase…
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‘Tis the season… for holiday shopping, that is. Last year, shoppers were out in full force over Thanksgiving weekend, with more than 154 million people spending an average of $289.19, according to National Retail Federation findings. There’s no reason why independent contractors can’t capitalize on Black Friday spending just like any other retailer. Sure, you may need…
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Social media platforms are a great way to reach your target audience as an independent professional and can even be helpful in connecting with future clients. But, in order to be effective, you’ll need to tailor your writing to the social platform you are using. With a global user base of more than 300 million, Twitter is…
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Marketing consultant, speaker, and best-selling author John Jantsch, founded the Duct Tape Marketing System and Duct Tape Marketing Consulting Network to train and license small business marketing consultants around the world. Jantsch acknowledges that marketing can be challenging for independent professionals, who are often working with limited time and resources. Nevertheless, he is confident that independents can successfully…
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With the New Year just around the corner, it got me thinking about the goals I had for the year and where I stand with them today. I’m fairly certain I’m not the only one with this on my mind, so let me ask, are you on track to meet your marketing goals this year?…
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To become a marketable independent professional, you need to position yourself as an expert in your field or industry. An easy way to establish this credibility is to write and publish your own industry-related blog. Follow these five tips to make the most out of your blog. 1. Interesting Content Doesn’t Have to be Complicated A…
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Social media networks offer numerous benefits for independent consultants. These platforms provide an effective and economical way to help you reach hundreds or even thousands of valuable users, from current and prospective clients to industry leaders and invaluable networking contacts. However, writing for social media is unlike more traditional forms of marketing writing; it’s more…
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The fact that online marketing through social media is free—and effective—means that many cost-conscious independent professionals use platforms such as Facebook, Twitter, and LinkedIn as their primary method of reaching out to potential new clients. But sometimes it can pay to take advantage of real-world advertising avenues. Promotional products are often overlooked as being too…
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Writing can change the world. Writing conveys passion, enthusiasm, interest, intrigue, and critical information that can help people make better decisions. Writing is a tangible expression of thought, analysis, and influence. So, why is there so much bad writing in business? One of the challenges in business writing is that we are trying to get…
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