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Market a Small Business
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In order to successfully market the services you offer, you need to position yourself as an expert in your field or industry. An easy way to establish this credibility is to write and publish your own industry-related blog. Follow these five tips to make the most out of your blog. 1. Keep Content Simple A quick…
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GUIDE | 10 MIN READ
Approach your presentation from a storytelling perspective. Stories are a powerful communication tool that engage your audience and create a memorable experience.
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You may have written a great business plan, but it can be hard to make headway with if people don’t know who you are or what services you offer. For some, self-promotion may seem like a daunting task, but think of it as enabling your business to take that next important step. The good news…
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Finding and keeping clients is a primary part of your job as a small business owner. Networking, communication, and growing an online presence are good baseline strategies, but your business should stand out in a more memorable way. We’ve put together a list of five creative ways you can find, engage with, and keep the…
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Building a personal brand is an important part of your identity—whether you’re an independent professional or a Fortune 100 company. From your name and logo to your company slogan and reputation, it’s how the public knows you. As an independent contractor, you are the face of your company. Establishing a strong personal brand is essential…
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Reaching your target audience and properly communicating with them is important to growing your small business. Reaching the right audience provides visibility into the services you offer, builds brand credibility, and begins to form valuable relationships. Here are our five tips to reach your target audience and leverage your key messaging to grow a successful,…
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One of the best ways to reach your target audience and connect with future clients is through social media. However, in order to be effective on these platforms, you’ll need to tailor your writing to the specific social platform you are using. With a global user base of more than 450 million people, Twitter is one…
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For independent professionals, social media is an incredibly valuable tool for both networking and marketing. As with any business tool, its success relies on knowing how to use it. Below are some do’s and don’ts we suggest following to help you realize the potential that social media marketing can offer to you and your business. DO:…
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As we discovered in our 2021 State of Independence Report, within the past year, 68% of newcomers to the independent workforce were Gen Z or Millennials. Various benefits, such as improved health and happiness, continue to make working as an independent increasingly appealing to young professionals. If you are a college student wanting to join…
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Social media marketing can produce big results for small businesses. From Facebook and Instagram to Twitter and LinkedIn, there’s a lot you can do to promote your services. The good news for independent contractors is that social media doesn’t require the marketing budget of a large corporation. Use social media to effectively promote your business by…
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