How to Market a Small Business

Five Questions for Lynn Miller About Building a Professional Brand

May 24, 2018

Brand is an important part of the identity of any self-employed professional. Your brand is a representation of your business—it is how the public, and future clients, know and recognize you. A strong brand establishes who you are, explains what you do, and embodies what sets you apart from your competition. Whether you’re just getting started or…

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How to Market a Consulting Business

May 10, 2018

How do you market your consulting business effectively? If you’re considering becoming an independent consultant or if you’re already self-employed, you’ve likely asked yourself this question. Branding is a difficult process for all small businesses, especially in a competitive environment. Things are even more challenging when your business is “you.” Follow these tips for marketing…

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Copywriting Tips for Your Independent Consulting Job Marketplace Profile

May 4, 2018

As using online job marketplaces as a place to find new projects becomes more common, having an optimized profile can give you a leg up on the competition and help you stand out among other independent professionals. Follow these five copywriting tips as you build your profile to craft a well-written picture of your skills, expertise,…

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How to Get the Most Out of Your Website

April 27, 2018

Having a professional website is practically a necessity for independent professionals today. Websites are an effective business investment that can increase brand awareness and help you reach new clients. However, not all websites are created equal. Simply having a web presence is a good start, but you also want to make sure your site lives up to…

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How to Define Your Target Audience as an Independent Consultant

April 20, 2018

Identifying a target audience can help direct your business strategy towards a specific goal. Many independent consultants can benefit from revisiting their target clientele, so whether you’re just starting out or looking to refocus the target market for your business, defining the clients you want to reach can help increase your return on investment by…

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10 Marketing Strategies for Independent Contractors

April 11, 2018

Even the most well-run company with outstanding services doesn’t count for much if people don’t have a way to find out about it. As an independent contractor, marketing your business can be a tough road. You’re working with limited time and resources and competition with bigger companies can be intimidating. But you don’t need a…

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Building Your Network as an Independent Professional

April 5, 2018

As an independent professional, you do a lot of your work on your own. Being your own boss, setting your own hours, and creating your own goals are just some of the major perks of working independently. But in order to be successful, you can’t do it all on your own—developing a strong network and cultivating…

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How to Repurpose Content

March 16, 2018

If you haven’t realized it yet, a big part of marketing your business involves creating content. From keyword-rich writing on your personal website and social media posts to email newsletters or small advertisements, online marketing is all about showing people what makes you an industry expert. But content creation takes time, and as an independent you can…

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Building a Brand as an Independent Consultant

March 12, 2018

Why is branding important? Marketing is the engine that drives a steady flow of opportunities into an independent professional’s project pipeline. It is essential for independents to create a strong brand and develop a plan for keeping that brand visible to reach potential clients, keep them engaged, and build a lasting relationship. A strong brand…

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How to Use LinkedIn as a Business of One

February 2, 2018

As an independent professional, LinkedIn is a great resource on which to promote and market your business. LinkedIn can offer a number of benefits to help you build your brand and promote your consultancy. Here are five tips for a business of one to keep in mind to succeed on LinkedIn. 1. Have a Complete…

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