How to Market a Small Business
When it comes to consulting, your reputation can be everything—so why risk it? Here’s how to keep your record clean and your clients satisfied.
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When first starting out as an independent professional, you may have taken a broad approach to creating your business plan, tried to cover a wide range of services, or revised the direction of your services a few times. However, a client that needs to outsource a project will look for the specialist that best fits…
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Building a brand, standing out from your competition, and communicating a unique value proposition are all challenges of being an independent professional, but can be some of your biggest opportunities as well. As an independent, you have the freedom and ability to refresh your brand, expand your service offerings, and become known as an expert…
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Social media can play an important role in marketing your small business, providing you with the opportunity to use the same tools and access the same online audience as a large company. Facebook is a great way to connect with your audience on a more personal level, provide potential customers with information about your business, and…
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Why is personal branding important? Marketing is the engine that drives a steady flow of opportunities into an independent professional’s project pipeline. It is essential for independents to create a strong brand and develop a plan for keeping that brand visible to reach potential clients, keep them engaged, and build a lasting relationship. A strong…
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A website is not only a powerful markting tool for small business owners, it is essential in today’s world in order to build your brand, establish credibility, and generate leads. To build one yourself, follow these 5 steps—no technical background required! 1. Choose a Platform & Domain Name Depending on your tech-savvy, there are many options…
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Building a personal brand is one of the major keys to business success. Follow these 9 steps to create your personal brand and build public visibility.
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Five website strategy tips to gain real results from your personal site.
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For independent professionals, social media is an incredibly valuable tool for both networking and marketing. As with any business tool, its success relies on knowing how to use it. Below are some do’s and don’ts we suggest following to help you realize the potential that social media marketing can offer to you and your business. DO:…
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How to create and optimize a website that promotes your business and generates leads
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