Market a Small Business

consultants working in office

5 Ways to Promote Your Consulting Business on Social Media

By MBO Partners

Social media marketing can produce big results for small businesses. From Facebook and Instagram to Twitter and LinkedIn, there’s a lot you can do to promote your services. The good news for independent contractors is that social media doesn’t require the marketing budget of a large corporation. Use social media to effectively promote your business by…

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4 Powerful Offline Marketing Strategies for Small Business

By MBO Partners

There are many ways to market yourself for free online as a small businesses or independent professional. And with good reason—the Internet is a great leveler, giving every business, large or small, the same potential to reach its audience. But too often independent professionals focus entirely on online activities, neglecting to do much of anything…

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How to Define and Communicate Your Expertise

By MBO Partners

If you’ve started a company before, you’ve probably taken a broad approach to creating your business plan, tried to cover a wide range of services, or revised the direction of your services a few times. However, a client that needs to outsource a project will look for the specialist that best fits the subject matter…

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How to Set Up a Small Business Website 5 Simple Steps

How to Set Up a Small Business Website: 5 Simple Steps

By McLean Robbins

One of the most powerful marketing tools for small business owners is a website. In today’s online-driven world, a website is essential in order to build your brand, establish credibility, and generate leads. To build one yourself, follow these 5 steps—no technical background required! 1. Select a Platform and Domain Name Depending on your level…

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8 Effective Marketing Strategies for Consultants

By MBO Partners

Effectively marketing a consulting business is no small feat. Building an effective brand and selling your services can be a challenging process for all small businesses, especially in a competitive environment. Things are even more tricky when your business is “you.” Below, we explore eight ways to market your consulting business. With a bit of…

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How to Repurpose Content

By MBO Partners

When you run your own company, a big part of marketing your services involves creating content. From keyword-rich writing on your personal website and social media posts to email newsletters or small advertisements, online marketing is all about showing people what makes you an industry expert. But content creation takes time, and as an independent professional you…

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Create a Great Consulting Website (Guide)

By Robyn Kimble

How to create and optimize a website that promotes your business and generates leads

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Business Insurance Requirements for Independent Consultants

5 Small Business Reputation Management Strategies that Work

By MBO Partners

When it comes to consulting, your reputation can be everything—so why risk it? Here’s how to keep your record clean and your clients satisfied.

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Using Marketing To Adapt And Respond To Change within the Era of COVID-19

By Michael J. Collins

We’ve all heard the saying, “Change is the only constant in life.” It originates from the Greek philosopher Heraclitus, whose writings share the common theme that the nature of life itself is flux, and resisting this natural flow is to our own detriment.  The disruption of the COVID-19 pandemic has caused many of us to…

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How to Get Your First Consulting Client 6 Steps

4 Reasons to Start a Blog for Your Small Business

By MBO Partners

Think of a blog as an opportunity to engage and grow your target audience. A blog for your business is more than something to update with your weekly experiences as an independent professional. Blogging is a great way to showcase your expertise, bring in potential clients, and grow your personal brand. In fact, blogs are…

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