How to Market a Small Business

How to Create a Reputation Management Strategy for a Small Business

July 26, 2019

When it comes to consulting, your reputation can be everything—so why risk it? Here’s how to keep your record clean and your clients satisfied.

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How to Define Your Expertise and Communicate Your Value

June 5, 2019

When first starting out as an independent professional, you may have taken a broad approach to creating your business plan, tried to cover a wide range of services, or revised the direction of your services a few times. However, a client that needs to outsource a project will look for the specialist that best fits…

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5 Ways to Refresh Your Brand as an Independent Consultant

April 26, 2019

Building a brand, standing out from your competition, and communicating a unique value proposition are all challenges of being an independent professional, but can be some of your biggest opportunities as well. As an independent, you have the freedom and ability to refresh your brand, expand your service offerings, and become known as an expert…

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Facebook Marketing Tips for Small Businesses

April 21, 2019

Social media can play an important role in marketing your small business, providing you with the opportunity to use the same tools and access the same online audience as a large company. Facebook is a great way to connect with your audience on a more personal level, provide potential customers with information about your business, and…

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6 Steps to Personal Branding

March 12, 2019

Why is personal branding important? Marketing is the engine that drives a steady flow of opportunities into an independent professional’s project pipeline. It is essential for independents to create a strong brand and develop a plan for keeping that brand visible to reach potential clients, keep them engaged, and build a lasting relationship. A strong…

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How to Create a Small Business Website: 5 Simple Steps

March 3, 2019

A website is not only a powerful markting tool for small business owners, it is essential in today’s world in order to build your brand, establish credibility, and generate leads.  To build one yourself, follow these 5 steps—no technical background required! 1. Choose a Platform & Domain Name Depending on your tech-savvy, there are many options…

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How to Build a Personal Brand

January 10, 2019

Building a personal brand is one of the major keys to business success. Follow these 9 steps to create your personal brand and build public visibility.

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How to Develop a Website Strategy to Meet Your Goals

December 19, 2018

Five website strategy tips to gain real results from your personal site.

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Social Media Marketing for Small Business: Do’s and Don’ts

July 18, 2018

For independent professionals, social media is an incredibly valuable tool for both networking and marketing. As with any business tool, its success relies on knowing how to use it. Below are some do’s and don’ts we suggest following to help you realize the potential that social media marketing can offer to you and your business. DO:…

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5 Steps to Create a Great Consulting Website

July 17, 2018

How to create and optimize a website that promotes your business and generates leads

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