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How to Market a Small Business
Even the most well-run company with outstanding services doesn’t count for much if people don’t have a way to find out about it. As an independent contractor, marketing your business can be a tough road. You’re working with limited time and resources and competition with bigger companies can be intimidating. But you don’t need a…
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As an independent professional you have a lot of additional responsibilities; not only must you deliver quality work, you have to find it as well. Winning new contracts takes more than luck and a quality portfolio. In order to keep leads flowing into your project pipeline, you need a consistent plan of action and must…
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In our August 20th webinar, Think Like a Recruiter: What You Need to Know to Get the Attention of Big Brands, MBO’s Chief Talent Officer Amy O’Donnell and special guest Vincent Valle, Associate Director of Independent Contractor Recruiting at KPMG shared insights on how to get inside the mind of recruiters and get project work…
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In our July 30 Masterclass, Winning Your Audience: Expert Tips to Improve Your Public Speaking, eminent leader, advisor and best-selling author James Rosebush shared tips and strategies on how to feel confident and master the art of public speaking. Through his experience as an advisor in the Reagan White House and as Mrs. Reagan’s longest-tenured…
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One of the gest ways to reach your target audience and connect with future clients is through social media. However, in order to be effective on these platforms, you’ll need to tailor your writing to the specific social platform you are using. With a global user base of more than 300 million people, Twitter is one of…
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In our July 16 webinar, Growing Beyond Your Network: Marketing Your Skills and Brand as an Independent Consultant, MBO’s Chief Talent Officer Amy O’Donnell shared tips and tricks to market and grow your business. Amy leveraged her more than 20 years of experience in talent management to provide a unique perspective on how to expand…
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While a blog is often considered to be part of content marketing, they are also interactive and highly sharable, placing them firmly in the social media category. Business blogging, however, requires writing strategies that are somewhat unique, setting the format apart from traditional social media sites such as Facebook and Twitter. Creating your own blog is a great…
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What you write can change how people understand, view, and act on a certain topic. Writing conveys passion, enthusiasm, interest, intrigue, and critical information that can help people make better decisions. Writing is a tangible expression of thought, analysis, and influence. So, why is there so much bad writing in business? One of the challenges…
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In our June 11 webinar, Developing and Marketing Your Online Presence, MBO’s own Amy O’Donnell shared tips and tricks on how independent professionals can shape and enhance their digital presence. Amy leveraged her more than 20 years of experience in talent management to provide a unique perspective to independent talent on what their clients want…
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A strong professional LinkedIn profile is a key part of marketing for any independent business. When people search for your services or name, your LinkedIn profile is going to be one of the first things that shows up in Google search results. It’s important to show potential clients what you have to offer and grab…
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