Market a Small Business

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Using Marketing To Adapt And Respond To Change within the Era of COVID-19

By Michael J. Collins

We’ve all heard the saying, “Change is the only constant in life.” It originates from the Greek philosopher Heraclitus, whose writings share the common theme that the nature of life itself is flux, and resisting this natural flow is to our own detriment.  The disruption of the COVID-19 pandemic has caused many of us to…

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4 Reasons to Start a Blog for Your Small Business

By MBO Partners

Think of a blog as an opportunity to engage and grow your target audience. A blog for your business is more than something to update with your weekly experiences as an independent professional. Blogging is a great way to showcase your expertise, bring in potential clients, and grow your personal brand. In fact, blogs are…

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Webinar Recap: Stand Out From the Crowd: Insights from Expert Recruiters to Get Noticed for Projects

By Krista Everson

Stand Out From the Crowd: Insights from Expert Recruiters to Get Noticed for Projects

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5 Ways to Build a Personal Brand for Small Business

By MBO Partners

Branding is integral to your identity whether you’re an independent professional or a Fortune 100 company. From your name and logo to your company slogan and reputation, it’s how the public knows you. As a self-employed professional, you are your company, and establishing a strong personal brand is essential to the growth and success of…

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10 Low Cost Small Business Marketing Strategies that Work

By MBO Partners

Even the most well-run company with outstanding services doesn’t count for much if people don’t have a way to find out about it. As an independent contractor, marketing your business can be a tough road. You’re working with limited time and resources and competition with bigger companies can be intimidating. But you don’t need a…

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6 Ways to Sell Better and Get More Consulting Clients

By MBO Partners

As an independent professional you have a lot of additional responsibilities; not only must you deliver quality work, you have to find it as well. Winning new contracts takes more than luck and a quality portfolio. In order to keep leads flowing into your project pipeline, you need a consistent plan of action and must…

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Think like a recruiter - Amy O'Donnell

Webinar Recap: Think Like a Recruiter: What You Need to Know to Get the Attention of Big Brands

By MBO Partners

In our August 20th webinar, Think Like a Recruiter: What You Need to Know to Get the Attention of Big Brands, MBO’s Chief Talent Officer Amy O’Donnell and special guest Vincent Valle, Associate Director of Independent Contractor Recruiting at KPMG shared insights on how to get inside the mind of recruiters and get project work…

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James Rosebush master class

Masterclass Recap: James Rosebush & the Art of Public Speaking

By MBO Partners

In our July 30 Masterclass, Winning Your Audience: Expert Tips to Improve Your Public Speaking, eminent leader, advisor and best-selling author James Rosebush shared tips and strategies on how to feel confident and master the art of public speaking. Through his experience as an advisor in the Reagan White House and as Mrs. Reagan’s longest-tenured…

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5 Tips for Effectively Marketing Your Small Business on Twitter

By MBO Partners

One of the gest ways to reach your target audience and connect with future clients is through social media. However, in order to be effective on these platforms, you’ll need to tailor your writing to the specific social platform you are using. With a global user base of more than 300 million people, Twitter is one of…

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Growing Beyond Your Network

Webinar Recap: Growing Beyond Your Network – Marketing Your Skills and Brand as an Independent Consultant

By MBO Partners

In our July 16 webinar, Growing Beyond Your Network: Marketing Your Skills and Brand as an Independent Consultant, MBO’s Chief Talent Officer Amy O’Donnell shared tips and tricks to market and grow your business. Amy leveraged her more than 20 years of experience in talent management to provide a unique perspective on how to expand…

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