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As part of our educational programs on pricing, we bring you part two of a four-part series from Reuben Swartz, who spent over a decade helping companies from Fortune 500 giants to independent consultants improve profits through better pricing. Read part 1: Stop Commodifying Yourself, if you haven’t already. He also created Mimiran, the fun,…
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Service marketing differs from product marketing in a number of ways. One is the absence, usually, of a tangible sample that a prospect can hold, inspect, or try out. Creating content to promote services is a great way to demonstrate your expertise as well as your personality and work style. Building a content library can…
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Though an increasing number of Millennials and Gen-Z members are going solo, Baby Boomers and Gen-Xers still make up nearly half of the independent workforce, with 26% and 23% respectively. These professionals are demonstrating the value of their experience and perspectives to the companies that engage them. Seasoned independent professionals of all ages have retired,…
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As part of our educational programs on pricing, we bring you a 4-part series from Reuben Swartz, who spent over a decade helping companies from Fortune 500 giants to independent consultants improve profits through better pricing. He also created Mimiran, the fun, “anti-CRM” for independent consultants who hate “selling”. He also hosts the Sales for…
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Whatever the initiative that’s getting underway, a project kickoff meeting is essential to success. Putting time and energy into turning your kickoff from “just a meeting” into a motivating, action-oriented session can pay big dividends over the course of the project. Your kickoff needs to fit the type of project being launched. Examples include: Internal…
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It’s the last quarter of the calendar year and time for 2023 planning. As you work through your business goals and growth strategies for the coming year, consider your current rate schedule along with new ways to increase revenue. Refer to benchmark services that cover your market and skill set to compare the rates they…
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As an independent professional with your own business, you make a lot of decisions about how to work, where to work, when to work, and if it’s working. If you shift your business into digital nomad mode, these are still the decisions you must make. The difference is in the answers, and those answers are…
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The number of American workers who describe themselves as digital nomads has steadily risen, from 7.3 million in 2019 to 16.9 million in 2022. That’s 131% growth over three years, and growth is expected to continue, though perhaps not in such impressive numbers. The steady addition of more digital nomads in the workforce logically means…
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Going through a startup phase is something all small businesses experience. The startup phase is an important point in business growth. It gives you the chance to develop an idea or passion into a functioning and viable career. There will come a point, however, when you outgrow this phase and long-term success means moving on…
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Networking is an important part of your job as an independent professional. When you run your own business and are responsible for securing your own work, the more high-quality connections you can establish the better. When thinking about how to build out your network, your first inclination might be to reach out to people in…
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