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How to Grow a Small Business
When you run an independent business, you have a seemingly endless list of responsibilities—from client meetings, marketing, and project management to tax filing and invoicing. Planning for the future is an important part of business management, but it’s a task that can often get pushed to the end of the list as an “I’ll just…
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Learn more about Andrea Robinson in her meet the Members Page or request an introduction.
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If you’ve been running your own business for years, you’ve already developed a strong reputation and a reliable list of clients—it can be easy to grow complacent. Understandably, you appreciate your current clients, you feel comfortable working with them, and you feel secure. But things can change in a minute; clients can go out of…
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Your clients are an incredibly important part of your business, but it is important to remember that the client-consultant relationship is a two-way street. Before you begin work or sign a contract, it is essential to learn the needs and resources of your client, including what they need to properly engage you, the independent contractor.…
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Client referrals and recommendations can be incredibly helpful when it comes to building business credibility and trust. Think back to the last time you made a big purchase. How did you choose a particular product or brand? While a good marketing strategy can help draw in potential clients, these prospects will likely look for customer reviews next. Testimonials are…
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What personality traits come to mind when you think of a successful independent consultant? Outgoing? Social? Extroverted? While those who are naturally inclined to networking and interacting with others may be at an advantage when it comes to self-promotion or meeting new people, it that doesn’t mean that an introvert—or a shy extrovert—won’t be successful in…
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Why Work with Larger Companies? Big companies can afford to spend big money with small businesses, but pitching your services to a large enterprise can be daunting. However, if you know your market and have done your research, it is possible to refine your services to meet corporate demand. In fact, the number of high-earning…
View MoreLast week, in part 1 of our two-part article on Zoom meetings for independent professionals and small business owners, we shared how to schedule and personalize the settings for your upcoming Zoom meeting. This week, we’re sharing tips for using key Zoom functions – like chats and polls – that can increase engagement and feedback…
View MoreYou have your guest list, you have your agenda, and you’ve made your presentation. And, since meetings have gone virtual thanks to COVID-19, the ‘new’ conference room is the Zoom Room. Learning the in’s and out’s of a new application cannot only be frustrating, but it can take up a great amount of time. For…
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What is the ideal time to grow your business? It can be hard to tell. There are many internal and external factors to consider when making this important decision. Perhaps your goal is to maximize your profit or grow your small company into a larger entity. Whatever is driving your move, you’ll need to assess…
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