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Grow a Small Business
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One of the biggest perks of running your own business is that you have full control—the clients you work with, the projects you take on, and how you structure your day is all up to you. By positioning your business around your strengths and skills, you can provide clients with reliable, trusted expertise. But that…
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For many independent professionals, work can be tinged with uncertainty. The top two challenges reported by respondents to our 2022 State of Independence survey were not enough predictable income and concerns about the sales pipeline, and a big part of operating an independent services business is addressing them. In addition to these challenges, many independents…
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The end of 2022 is steadily approaching. Soon we will be in January with post-holiday activities revving up across the business world. Planning for the future is an important part of business management, but it’s a task that can often get pushed to the end of the list as an “I’ll do it later” item….
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As part of our educational programs on pricing, we bring you part two of a four-part series from Reuben Swartz, who spent over a decade helping companies from Fortune 500 giants to independent consultants improve profits through better pricing. Read part 1: Stop Commodifying Yourself, if you haven’t already. He also created Mimiran, the fun,…
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Service marketing differs from product marketing in a number of ways. One is the absence, usually, of a tangible sample that a prospect can hold, inspect, or try out. Creating content to promote services is a great way to demonstrate your expertise as well as your personality and work style. Building a content library can…
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Though an increasing number of Millennials and Gen-Z members are going solo, Baby Boomers and Gen-Xers still make up nearly half of the independent workforce, with 26% and 23% respectively. These professionals are demonstrating the value of their experience and perspectives to the companies that engage them. Seasoned independent professionals of all ages have retired,…
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As part of our educational programs on pricing, we bring you a 4-part series from Reuben Swartz, who spent over a decade helping companies from Fortune 500 giants to independent consultants improve profits through better pricing. He also created Mimiran, the fun, “anti-CRM” for independent consultants who hate “selling”. He also hosts the Sales for…
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Whatever the initiative that’s getting underway, a project kickoff meeting is essential to success. Putting time and energy into turning your kickoff from “just a meeting” into a motivating, action-oriented session can pay big dividends over the course of the project. Your kickoff needs to fit the type of project being launched. Examples include: Internal…
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It’s the last quarter of the calendar year and time for 2023 planning. As you work through your business goals and growth strategies for the coming year, consider your current rate schedule along with new ways to increase revenue. Refer to benchmark services that cover your market and skill set to compare the rates they…
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As an independent professional with your own business, you make a lot of decisions about how to work, where to work, when to work, and if it’s working. If you shift your business into digital nomad mode, these are still the decisions you must make. The difference is in the answers, and those answers are…
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