5 Small Business Certifications to Consider

Running a small business takes careful planning, constant problem-solving, and smart networking to succeed. While a solid marketing strategy helps define your brand, showcase your skills, and make an impact on social media, having a clear differentiator can truly set you apart from the competition.

Certification is a powerful way to do that. It can open doors to specialized funding and scholarships, qualify you for set-aside contracts, and serve as a strong selling point for potential clients.

Certifications for Small Business Owners and Entrepreneurs

1. Women Owned Small Business (WOSB) and Women’s Business Enterprise (WBE) Certification

The U.S. Small Business Administration (SBA) offers two certifications for women-owned businesses. The Women Owned Small Business (WOSB) Certification provides exclusive access to competitive federal contracts. Qualifications for this certification include being 51% owned and primarily managed by one or more women.

The Women’s Business Enterprise (WBE) Certification provides eligibility to work on both private sector and government contracts. Qualifications are similar to the WOSB Certification, including a requirement that a woman must hold the highest position at the company and be active in daily management. The WBE Certification can help you reach business development goals by providing access to new contracts, networking opportunities, and training and education programs.

To begin the WOSB or WBE certification process, you can go through four SBA-approved third-party certifiers, or you can self-certify through the SBA.

Learn More: 5 Ways Certifications Add Value for Your Clients

2. Minority Business Enterprise (MBE) Certification

If your business is minority owned, there’s a lot to be gained from pursuing a Minority Business Enterprise (MBE) Certification including access to private sector and corporate contracts, networking events, searchable supplier databases, and even specialized financing. To qualify, minorities must own at least 51% of the business as well as meet other criteria.

3. B Corp Certification

B Corps are for-profit companies that must meet rigorous standards of social and environmental performance, accountability, and transparency. Think of B Corp Certification like a local farm becoming certified organic. It shows that your company is committed to being socially and environmentally responsible. With 66% of global consumers willing to pay more for brands committed to sustainability, this certification can significantly boost your company’s reputation and chances for success.

B Corp Certification can also serve as a valuable marketing tool to draw in new clients and investors while providing networking opportunities with fellow B Corp members. By achieving this certification, you’ll join the ranks of renowned brands like Ben & Jerry’s, Patagonia, and Warby Parker.

Discover: Tips for Finding the Right Certifications for Your Small Business

4. Veteran Owned Small Business (VOSB) and Service-Disabled Veteran-Owned Small Business (SDVOSB) Certification

As a veteran-owned small business, certification can open doors to prime federal government contracts and subcontracts reserved through set-aside programs. Federal regulations ensure small businesses receive a fair share of federal work, requiring agencies to allocate a percentage of their contracts each year specifically for veteran-owned small businesses.

Veteran Owned Small Business (VOSB) and Service-Disabled Veteran-Owned Small Business (SDVOSB) Certifications require a series of steps, which can get a bit complicated, as there is no single government body or third party that manages the certifications. Start by getting certified as a veteran-owned business by registering with VetBiz Registry, a veteran business database. If you are service-disabled, you’ll need a disability status letter from the VA during the application process.

Once you’ve obtained VOSB or SDVOSB Certification, your company is eligible to participate in the U.S. Department of Veterans Affairs (VA) Veteran’s First Contracting Program, which provides access to set-aside contracts with the VA. After registering with the VA, you’ll also need to register with the Central Contractor Registration (CCR) to become eligible for government contracts. Lastly, if you’re interested in seeking larger contracts with the federal government, you’ll also want to register with the General Services Administration (GSA).

5. LEED Certification

If you operate your small business out of your home or an office building that you’re able to make structural or interior updates to, the Leadership in Energy and Environmental Design (LEED) Certification can offer tax credits, fee waivers, and grants.

One of the most popular green building certification programs, LEED is designed to encourage businesses to adopt sustainable designs. A ranking system assigns points based on building construction, design, operation, and maintenance. Based on the number of points you receive you can be awarded a Certified, Silver, Gold, or Platinum LEED Certification.

Becoming LEED certified demonstrates a commitment to environmental sustainability and can be a key motivator for clients as they consider your services. Your small business can also realize financial savings by making changes such as installing fixtures, reducing water consumption, or maximizing natural light to cut back on electric bills.

More Resources for Small Business Owners and Entrepreneurs

Certifications can be a great way to help your business stand out. Just remember to renew them each year and promote your certification in your marketing and promotional materials so clients know about it.

Be sure to take advantage of the benefits that come with certification, too. These might include attending member events, joining mentoring programs, or actively applying for new contracts.

For more support with growing your small business, visit our Insights page for the latest news and resources tailored to small business owners, entrepreneurs, and anyone on the path to independence.