How to Become a Thought Leader as an Independent Consultant
You’re already an expert in your field, but are you a thought leader?
That’s a question every successful or aspiring independent professional should ask. Marketing is changing along with the internet, and producing content that reaches your audience is fast becoming a necessity for solo businesses.
Influence and reputation are two keys to success as an independent business, and there are clear steps a business of one can take to improve these areas.
One way to enhance your reputation and elevate your independent consultancy is by developing a thought leadership platform.
A planned approach integrating social media, content marketing, and creative ideas can ease your transition to an online subject matter expert. That transition, from “good” consultant to sought-after expert, will give you a competitive edge and make you more visible to clients.
What is a thought leader?
Thought Leaders inspire others with innovative ideas, which they then turn into reality. Their goal is to replicate and scale their efforts by creating a dedicated community of loyal friends, fans, and followers to help them create sustainable change.
How to build thought leadership
The three primary ways to build thought leadership are:
- by the things that you do,
- going where there is already traffic, and
- teaching others to become like you.
Learn more about these strategies and get other tips in our guide “Thought Leadership for the Independent Consultant.”