The buying process has changed completely in the last couple of years, thanks to mobile and Google. There is no funnel; that’s our sales process. What you need to map is your future client’s buying process, including how they want to buy from you and how to make it easy for them to hire you. Kristin Zhivago, president and co-founder of Cloud Potential, a company dedicated to helping companies gain a fair advantage in the midst of the digital revolution, discussed strategies from her new book, “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy,” and specifically how these tactics apply to industry consultants. She offered actionable tools, rules, and principles that will help you sell more in this exclusive MBO Partners webinar.