How to Increase Direct Sourcing Program Adoption

By MBO Partners | October 8, 2022

Presenting to decision makers

Key Points

When implementing a direct sourcing strategy, it is important to get buy-in and support from all relevant parties in your organization.

Communicate the benefits of direct sourcing so everyone understands the overall impact of the program.

Identify a champion to design a program and communicate processes throughout your organization.

When you set up a direct sourcing program, it is important to have buy-in from all relevant parts of your organization in order to ensure that the program and processes are followed.  Direct sourcing can have a positive impact on your organization as it allows enterprise managers to source talent internally using their own resources and technology, rather than having to rely on a third-party gate keeper like a consulting firm or staffing company to fill talent needs.

If you’re considering using or starting to use a direct sourcing strategy for contingent talent acquisition at your company, you’re bound to get a lot of questions from fellow managers, staff, and company leadership. Below, we explore three important areas to be aware of and knowledgeable in when seeking organizational buy-in for the concept of direct sourcing.

Explain the benefits of direct sourcing

At its core, direct sourcing can help businesses produce better data and reports to shape future decisions. It helps to reduce time-to-fill, can ensure compliant engagements, and save costs through things like talent re-engagement. Understanding each of these benefits can help you build a business case for direct sourcing and lead conversations with company executives.

Cost Savings

From a cost perspective, direct sourcing can actually help to avoid unnecessary costs by providing centralized management and visibility into contingent talent spend. Without this visibility, managers may turn to third parties or their own networks to find talent. These practices can power rogue spend and because many third-party platforms and companies are not designed to handle enterprise-level compliance, engaging talent in these ways can lead to misclassification risk.

For example, cost savings can be realized through a number of ways including flexibility in talent acquisition, the ability to bring most recruiter functions in-house, and reducing the cost of recruiting and payrolling overhead. When managers are able to build a consolidated pool of vetted talent that the rest of the company can leverage and share across departments, it becomes easy to engage talent on-demand and procure specialized skills for high-touch projects.

Increased Efficiency

Ideally, a direct sourcing strategy will be supported by a larger contingent worker compliance program as well as technology, such as a freelance marketplace. These technology platforms serve to connect talent with projects. Contingent workers can search for and apply to available opportunities and managers can then evaluate and select the person they want to engage. These technology platforms can also help to automate onboarding, payment, and engagement documentation, creating a more positive experience for both managers and talent.

Buy-In and Adoption

After reviewing the benefits, go through the following steps to ensure organization-wide adoption.

1. Identify the type of talent you need

When it comes time to outline a specific direct sourcing strategy and corresponding technology for your company, it is helpful to start by determining the type of talent your direct sourcing program will be used for. Think about how the concept of direct sourcing will fit into your company’s existing talent acquisition strategy and what will need to be customized to meet your company’s needs and future goals.

2. Identify a Champion

If your company is ready to proceed with implementing a direct sourcing strategy, make sure you have a dedicated sponsor or champion for the program within your organization.

3. Build a Business Case

Build your business case, learn about associated costs, research vendors, and set goals with stakeholders.

4. Educate

Begin a campaign to educate managers about direct sourcing to build a strong foundation for internal adoption. Continually solicit feedback to help the strategy grow and evolve with your organization’s needs.

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