4 Ways a Consultant Can Become an Industry Thought Leader

By MBO Partners | December 10, 2022

Share
consultant

Key Points

An effective way to market yourself online is to establish yourself as an industry thought leader—an influencer whose content is shared and respected by a large number of people.

Personal branding and marketing will almost definitely be a burden if they are unrelated to your actual expertise but both are needed for continued growth.

As a thought leader, you can increase your company's and brand's impact, respect, and recognition.

Owning your own business means taking responsibility for every aspect of running your company. That burden will likely include tasks that are not directly related to your actual expertise but are necessary for continued growth, such as personal branding and marketing.

An effective way to market yourself online is to establish yourself as an industry thought leader—an influencer whose content is shared and respected by a large number of people. As a thought leader, you can build influence, respect, and recognition for your company and for your brand. Follow these four steps to start your journey to becoming an online influencer.

1. Create Original Content

Creating content is a great way to establish your expertise, but before you dive in head first take some time to think about the subjects that your target audience is interested in reading and learning about. This will help to shape your topics of focus.

The content you share with your online audience needs to be unique and showcase your own expertise and opinions. While it’s okay to use information from other blogs, articles, or online research, seek to make your blog more than a simple rewrite of what you find. Instead, add your own unique insight or twist. Creating original content that reflects your expert views on industry trends will help to position yourself as a thought leader.

2. Find Your Unique Voice

The content you produce should reflect your own voice. Whether you have an academic or more humorous approach, letting your true personality shine through in your writing will help your audience feel a more personal connection. Coupled with original content, a unique voice will help your audience begin to trust you as an expert in your field.

3. Create a Variety of Content

While blogs are a good way to discuss the latest industry trends, consider publishing a variety of content. Long-form content such as an annual eBook or white paper can help establish you as an industry authority. Offer this long-form content as an incentive for email subscribers or provide it as a free download on your website. If writing is really your thing, go the extra mile by writing a book, self-publishing it, and offering it for sale on your site.

4. Contribute to Guest Blogs

One of the fastest ways to be seen as a thought leader is to be accepted as a fellow expert by other thought leaders who are already established in your industry. Find influencers in your field and contact them, asking if you can write a guest blog on their site. Not only will this open up new audiences for you, but it will also help to firmly establish your names among the experts in your industry.

As an independent professional, you need to maximize every second of your workday. Becoming a thought leader is an efficient form of online marketing. As a thought leader with an audience of devoted followers, word will spread about you and your services even while you’re busy running your business.

CTA

Related Posts

consultant working

Financial Management Tips for Small Businesses

Financial management is an important part of starting your own business. As an independent contractor your job isn’t just about keeping your clients happy and moving from project to project. It will also involve taking on an administrative role to help make sure your business runs smoothly and compliantly. Here are eight financial management tips…

Read More...
consultant working

How to Become a Freelancer for Big Companies: 12 Tips

Becoming a freelancer for big companies comes with many benefits. Higher-value contracts, bigger budgets, and the opportunity to gain credibility with a recognizable name—just to name a few. However, to be attractive to larger organizations, freelancers and independent professionals must first ensure they have a reliable, trustworthy business in place. Follow these 12 tips to…

Read More...
consultant working

How to Stay Organized as a Consultant

Boosting your productivity as a small business owner is never a bad thing. Two of the most valued benefits to being an independent contractor are the flexibility to work where want and the ability to work how you want. Whether you work out of a home office, leased space, or coworking facility, you’ve likely spent…

Read More...

Trending

Tags

Learn more about the MBO Platform

FOR INDEPENDENT
PROFESSIONALS

Start, run, and grow

your independent business with MBO

FOR
ENTERPRISES

Engage, scale, and optimize

your independent workforce