How to Get Better Leads by Networking

By MBO Partners | August 19, 2022

Share
consultant hand shake

Key Points

Your personal network can help grow your independent business.

Maintaining networking relationships is a helpful practice to gain future work.

Self-promotion through marketing is a great way to spred the word about your business.

Networking is one of your keys to success in running your businesses. But for some, networking is easier said than done. While who you know is important, it’s what you do with those connections that can make a difference. 

Even if industry professionals know your name and you’ve got enough LinkedIn connections to fill a stadium, you must step up and act in order to get your network working for you. Here are three tips to get better leads using your network.

1. Put in Effort to Maintain Relationships

Once you’ve put in the work to make connections, the next step is to continue to build those relationships. Are you just starting a project or wrapping one up? Did your client like you so much that they extended your contract? Have you learned something interesting recently that you could write about? 

Use social media to update your contacts about what’s going on in your professional life. Let people know that you’re working on interesting projects or that you’re available for new work. Just be sure to post consistently on your social channels. You don’t want the only time you show up in someone’s feed to be when you’re tooting your own horn or advertising that you’re available. 

Try this: 5 Ways to Promote Your Consulting Business on Social Media 

2. Don’t Shy Away from Self-Promotion

Self-promotion is part of the game as an independent professional. Don’t be afraid to show off your talents or skill set on your resume or social profile. Showcase your expertise with an insightful blog post, highlight your successes on your professional website, volunteer as a guest speaker, or host a webinar.  

Jump in on a conversation on Twitter or LinkedIn with your expert opinion—just be sure to follow the 4:1 rule. For every social post you share of your own, share four interesting thoughts from others. Those can be re-tweets, industry knowledge, or non-promotional updates. 

It’s much more powerful to show people how good you are at what you do than simply tell them. It also allows your followers and connections to conclude on their own that you really know your stuff—and to spread the word about you. 

Up next: 5 Virtual Interview Tips to Help You Nail Your Next Job 

3. Consider How You Can Be of Value to Others

Networking isn’t always about you. It’s getting people together with similar, complementary interests. In your pool of connections, you’ll likely come across people whose needs or goals overlap.  

Introducing one contact to another is a great way to build strong relationships with both parties because you are showing them that their business means more to you than a paycheck. 

Always be on the lookout for an opportunity to put contacts and projects together—two clients, a client and a colleague, or a job lead you don’t have the bandwidth to take on. Introducing others will help you build a reputation as the person to know. 

Check out: 11 Ways to Build and Maintain Strong Client Relationships 

Search for projects

Related Posts

Independent professional with long-term client

5 Best Practices for Developing Long Term Client Relationships

For many independent professionals, work can be tinged with uncertainty. The top two challenges reported by respondents to our 2022 State of Independence survey were not enough predictable income and concerns about the sales pipeline, and a big part of operating an independent services business is addressing them. In addition to these challenges, many independents…

Read More...
consultant

Identifying and Avoiding Work From Home Scams

Working from home seems like an ideal setup for many employees, including new moms and retirees. However, there are often “work from home” opportunities floating around that end up being fraudulent. You may ultimately waste your time or, worse, your money. We’ve compiled a list of ways to identify work from home scams so you can…

Read More...

10 Great Holiday Gifts Independent Professionals Can Give to Their Clients

The holiday season is always busy and taking time to find the perfect little something for your client can be an added stress. Rather than settling for a last-minute gift card or fruit basket, take advantage of our annual holiday gift guide.  We’ve scoured the web and polled our team members to find some of…

Read More...

Trending

Tags

Learn more about the MBO Platform

FOR INDEPENDENT
PROFESSIONALS

Start, run, and grow

your independent business with MBO

FOR
ENTERPRISES

Engage, scale, and optimize

your independent workforce