5 Key Tips for Blog Writing on Social Media

By MBO Partners | July 1, 2020

Share
consultat working on phone

While a blog is often considered to be part of content marketing, they are also interactive and highly sharable, placing them firmly in the social media category. Business blogging, however, requires writing strategies that are somewhat unique, setting the format apart from traditional social media sites such as Facebook and Twitter.

Creating your own blog is a great way to interact with potential clients and draw in leads. As you build trust with your audience, a blog can help to position you as an expert within your field. Building awareness, providing education, and showcasing your knowledge can all be great assets for your business. As you start your own blog, keep the following five tips in mind.

1. Experiment to Find Your Word Count Sweet Spot

What’s the ideal length of a blog post? The answer, as it often is, is: it depends. In your industry, consider your reader demographics and content topics. As a general rule, blog posts should be at least 400-500 words in order to be effective for search engine optimization. From there, it’s up to you knowing your content and your readers.

Does your target audience prefer smaller chunks of information, or would they rather sit down and read longer in-depth posts? While there is no consensus of the maximum length, keeping your post to a limit of about 1,000 words is a safe bet.

2. Use Relevant Keywords Wisely

Unlike other social media posts, blogs have the potential to be powerful tools in search engine optimization—particularly if your blog is hosted on your website. To gain the most benefit from this, use keywords and phrases in your posts that searchers might use to find you. For example, if you’re a technology consultant based in Miami who specializes in enterprise networking, writing posts that allow you to use those keywords can help bump up your blog in search engine rankings.

3. Write Content that Provides Value

On the surface, the goal of your blog is to promote your consultancy. However, simply talking about yourself with overtly self-promotional posts is a surefire way to create boring content that will discourage readers from coming back.

Instead, focus on writing blog posts that are relevant to your consultancy and industry, but offer readers something in turn for their continued patronage. This type of writing can take the form of “how-to” posts, blogs about the latest news and developments in your industry, or tips and tricks related to your field.

4. Get Creative with Visuals

Have you ever come across a blog post or article that looks like one long page of words? Content that is not properly divided or spaced can deter people from taking the time to read it. Make use of bulleted and numbered lists, and format your posts with headers and sub-headers.

Be sure to back up what you say by linking to relevant research or related posts you’ve written. Including images, video, or infographics where appropriate can also help keep readers engaged. Lastly, make sure to thoroughly edit and proofread before making your post live.

5. End with a Call to Action (CTA)

At the end of your post, include a CTA that tells your readers what to do next. Maybe it’s encouraging them to subscribe to a weekly newsletter you write, read a related blog post, or download your e-book. The CTA should relate in some way to the topic of your post so readers will find it valuable. Including a CTA can help to generate leads and gather information about your target audience.


Find independent consulting jobs with top companies through MBO’s marketplace

Join Today!


Related Posts

professional consultants working in office

Five Blogging Tips for Your Small Business

August 24, 2021

In order to successfully market the services you offer, you need to position yourself as an expert in your field or industry. An easy way to establish this credibility is to write and publish your own industry-related blog. Follow these five tips to make the most out of your blog. 1. Keep Content Simple A quick…

happy consultant working on laptop in restaurant

How to Increase the Visibility of Your Business

August 17, 2021

You may have written a great business plan, but it can be hard to make headway with if people don’t know who you are or what services you offer. For some, self-promotion may seem like a daunting task, but think of it as enabling your business to take that next important step. The good news…

consultants working at desk

How to Develop a Website Strategy to Meet Your Goals

July 20, 2021

Five website strategy tips to gain real results from your personal site.

Learn more about the MBO Platform

For Independent Professionals

Start, run, and grow your independent business with MBO

For Enterprises

Find, manage and retain top-tier independent talent