Thought Leadership
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Client referrals and recommendations are a great marketing tool for small business owners. Testimonials lend credibility to your company and are especially helpful for prospective clients who may be considering working with you. Testimonials often are the main driver of purchasing decisions. Like it or not, what other people say about your work is an…
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Owning your own business means taking responsibility for every aspect of running your company. That burden will likely include tasks that are not directly related to your actual expertise, but are necessary for continued growth, such as personal branding and marketing. An effective way to market yourself online is to establish yourself as an industry…
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Learn how to become a thought leader in your field with this MBO Partners guide.
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Founder Gene Zaino shares 7 insights for the future of work and a new chapter for the book The End of Jobs.
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To say a lot has changed in the world of work in the past week would be an understatement.  Nearly every major organization in the U.S. has taken a critical look at their workforce preparedness strategies, particularly as they relate to workforce continuity and remote work, in light of current events with COVID-19.  Whether to curb an…
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To be seen as a trusted leader in your industry, it is important to cultivate thought leadership. Creating content and finding your own voice are good first steps. However, a big portion of thought leadership development is dedicated to having a presence—both physical and virtual—in the ongoing conversation within your area of expertise. Becoming a thought leader…
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No matter what stage you’re at in your career, experienced leaders know that there’s always more out there to learn. Books are a great way to expand your knowledge—even if you don’t agree with everything an author touts, simply hearing new and different perspectives is valuable. As you look forward to the New Year, and…
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One of the challenges of being an independent contractor is that you don’t have an employer offering regular professional development opportunities. But that’s okay, because you can be proactive in building your own personal library of inspiring books that’ll help you take your career to the next level. Taking time to read business books allows…
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As 2018 winds to a close, we at MBO Partners like to take the time to reflect in preparation for the year ahead. As is common in any fast-growing industry, we marvel at how much has changed in the past 12 months, and how much will be likely to change again as we head into…
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As 2017 winds to a close, we at MBO Partners like to take time to reflect on what has changed in preparation for the year ahead. As is common in any fast-growing industry, we marvel at how much has changed in the past 12 months, and how much will likely change again as we head…
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