Warm Email Prospecting: Cold Calling without the “Yuck” Factor

By MBO Partners | March 26, 2015

consultants working in office

Let’s face it — prospecting for clients is a pain, but mostly because we make it much harder than it needs to be. But here’s the good news: there’s a much faster and simpler way to prospect for clients using nothing but email. This method is perfect if you don’t really enjoy prospecting, or if you just don’t have the time (or the motivation) to keep up with the latest self-marketing fad.

In this session, freelance copywriter and business-building coach Ed Gandia shows you how to use the “warm email prospecting” approach for generating leads. Learn three classic psychological triggers that get prospects to respond to your message and contact you to learn more, and walk away with a better idea of how to write simple and short prospecting emails that get results.


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