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5 Ways to Attract Skilled Independent Talent to Your Business

By MBO Partners |

Updated Wednesday, October 21, 2020

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More than 80% of independent professionals say they have some or a lot of choice in picking their clients. Independent talent can fill in-demand roles with skills like specialized management consulting, engineering, marketing, research, and product development. As organizations look for new ways to reach corporate goals—particularly in our fast-changing economy—they must also take into account how to attract the talent they need to thrive and adapt.

Independent professionals have specific motivations and goals. By taking these needs into account and structuring policies, procedures, and engagement practices accordingly, organizations can position themselves to attract and keep the talent they want. 

1. Make It Easy for Independent Talent to Find Project Opportunities

When looking for independent talent, enterprise managers or recruiters must take a different approach than they would when seeking traditional employees. For example, your website should make it clear that you have opportunities available specifically for independent talent. Include language that distinguishes between full-time opportunities and jobs for independents. This may sound like a simple distinction, but it is one that is commonly overlooked.

Many companies today make use of freelance marketplaces or platforms—technology that connects independent contractors with available project opportunities. Marketplaces can help companies lower recruiting costs and reduce time-to-fill by matching contractors and clients directly online. Independent talent fill out a profile and can then search for or be matched with open jobs that fit their skillsets. Managers can also evaluate candidates and search for talent they feel would be right for the job.

2. Provide Flexible Engagement Options

One important thing to keep in mind when engaging independent contractors is that independents have different levels of self-employability. For example, sometimes companies will engage workers as independent contractors even though they may not fully qualify for this classification. This can put the company at risk for worker misclassification. Or, a company may engage independent contractors as W-2 employees on a payroll program to avoid this risk even though these workers may be qualified to work as independents.

The ideal solution is to provide a range of engagement options that appeal to a variety of independent workers. This allows talent to work the way they want while mitigating the risk of worker misclassification for the enterprise.

3. Streamline the Onboarding Process

One major factor influencing client choice and satisfaction is having a fast and efficient onboarding process including defined project goals and objectives as well as automated systems to limit paperwork. Streamlining your onboarding process will keep internal managers as well as independent talent happy.

An onboarding landing page that provides information about roles and responsibilities, links to self-assessment surveys, and options for automatic payment will be much appreciated. Part of the onboarding process should also involve meetings between managers and talent to discuss project scope, goals, and deliverables.

4. Prioritize Freedom, Control, Flexibility, and Communication

Freedom, control, flexibility, and communication are another set of factors that are very important to independent professionals. By creating a positive work environment that allows independents to work the way they want—as they are legally entitled to do so—will help them feel valued and listened to.

Talk to managers and other full-time staff about the proper way to interact and treat independent talent. Proactively discuss engagement processes and procedures, and encourage managers to be good communicators by setting expectations with talent, establishing a communication plan, and responding to questions in a timely manner.

5. Don’t Overlook Re-Engagement

After putting in the time and effort to create a positive, end-to-end work experience for independents, don’t forget about what happens once a project ends. Engaging independent talent who have already worked with your company is a great way to bring talent back on board who have already proven their expertise, established relationships with managers, and met key project stakeholders.

A talent pool of reliable, vetted independent professionals is a great resource for managers to turn to when they need skills quickly. While not all onboarding procedures can be bypassed the next time around, the process tends to be faster if initial documentation has already been gathered. In today’s fast-changing work environment, re-engaging independents can be a big leg up on your ability to evolve with changes and organizational goals.