5 Reasons Websites Help Consultants Stay Competitive

By McLean Robbins | January 19, 2022

consultants working image

If you take one look at our blog, you know that at MBO Partners we talk a lot about the value of being a leader in your field, as well as how you can brand yourself via tools like online networking, polished communication, and ongoing professional development.

A professional website is a modern-day calling card; helping to identify who you are and what you offer to a prospective client. A well-done website, combined with optimized and up-to-date profiles on social networking sites like LinkedIn, can be the tool you need to stand out above the crowd in a competitive marketplace.

Still need convincing? Here are five reasons why you should consider building a website, stat:

1. Showcase Your Brand

Stand out from the crowd. Your website is your best chance to capture the attention of a potential client online. Showcase your personality, your work ethic, and your skills in an easy-to-access online format.

2. Be Found in Search

One benefit of owning your name or your brand’s name comes in the form of Search Engine Optimization (SEO). Consultants need a website so that at least you’ll own your name’s first-place result online, making sure that the first impression you leave on potential clients is a positive, self-shaped message.

3. Show How Relevant You Are

Creating a personal website may seem like a very “Millennial” thing to do, but older independents also need a website to show a level of technical savvy. A website says “not only am I good at what I do, but I’m up on current best practices as well.” Today, nearly every job function touches digital in some way, so showing a level of tech-savvy is never a bad thing.

4. Market Your Skills

In addition to controlling your brand, consultants need a website because it is a valuable marketing tool. Attract new clients passively, as many people go not only to their network in search of new contractors, but also conduct online searches. If you can rank for terms related to your skill set, such as “digital marketing freelancer” or “digital marketing expert in X city” online, you’re well on your way to generating business without lifting a finger.

5. Deduct the Expense

Costs spent to build and maintain websites are tax deductible! Don’t forget to appropriately track these as part of your valid business expenses.

I practice what I preach. Learn more at www.mcleanrobbins.com.

Looking for work as an independent consultant? Join our marketplace to search for your next project

Related Posts

consultants talking

5 Ways to Get More Clients in 2023

When you run your own business, finding new clients is an often less-than-exciting part of the job. Patience and self-promotion are important parts of the process, and each can come with a lot of frustration before you get to that coveted contract. In the past, most independent contractors found new work through word-of-mouth, but in…

Independent professional with long-term client

5 Best Practices for Developing Long Term Client Relationships

For many independent professionals, work can be tinged with uncertainty. The top two challenges reported by respondents to our 2022 State of Independence survey were not enough predictable income and concerns about the sales pipeline, and a big part of operating an independent services business is addressing them. In addition to these challenges, many independents…

Home podcaster

How to Create Content that Sells

Service marketing differs from product marketing in a number of ways. One is the absence, usually, of a tangible sample that a prospect can hold, inspect, or try out. Creating content to promote services is a great way to demonstrate your expertise as well as your personality and work style. Building a content library can…




Learn more about the MBO Platform


Start, run, and grow

your independent business with MBO


Engage, scale, and optimize

your independent workforce