Social media marketing can produce big results for small businesses. From Facebook and Instagram to Twitter and LinkedIn, there’s a lot you can do to promote your services. The good news for independent contractors is that social media doesn’t require the marketing budget of a large corporation. Use social media to effectively promote your business by following these five tips.
1. Position Yourself as an Expert
No matter what field you work in, social media platforms provide excellent opportunities to establish your business as a source of expertise. For example, you might use Facebook to share relevant topics related to your industry or give how-to tips. Twitter can be used to share breaking industry news or link back to an informational post on your company blog. Use LinkedIn to showcase your past work, share relevant articles, and lend credibility to your services through recommendations.
2. Expand Your Network
Social media is about being social. Using your accounts to network with others is a great way to promote your business, create awareness about the services you offer, and make invaluable contacts. While the ultimate goal may be to reach new clients, the contacts you make through networking on social media may be potential suppliers, industry influencers, or even members of the media.
Following users on Twitter, adding Facebook friends, or becoming an active member of groups on LinkedIn can all be effective means of building an online network to promote your business.
3. Engage Followers with Catchy Content
It’s important to keep in mind that simply being active on social media networks isn’t necessarily enough; the content of your posts is crucial to effectively market your business online.
When creating a post, regardless of the social media platform, ask yourself: will anyone care about what I’m about to say? Your business is your passion, so every announcement or bit of information is likely important to you, but your clients or followers might not feel the same way. Before posting, consider the reaction you want to elicit. If you generate interest and excitement among your followers, they will be more likely to share your post with others. And that means growing your potential client base.
4. Find New Audiences
It’s no secret that people love to get a great deal. Offering exclusive content to your social media followers can be a useful approach to attract new clients and build repeat business. It also increases the value of your social media content, which can increase your followers and subscribers as a result, providing a bigger potential customer base you can reach with your marketing efforts.
5. Connect with Other Users
Social media gives you the opportunity to connect with your followers, creating a dialogue and conversation that other marketing methods can’t provide. By actively engaging with other users—and encouraging them to interact with you—you can address their questions and comments quickly, learn more about their wants and needs, and foster a feeling of personal involvement that creates trust and loyalty.