How to Find and Keep Top Independent Professional Talent

By MBO Partners | March 15, 2022

woman sitting in chair with notebook image

Independent talent are a growing part of the workforce for many leading organizations today. Independent contractors offer companies the ability to bring a valuable set of skills to a project for a specific period of time. This approach helps to minimize employment costs and increase flexibility. But as the demand for independent workers grows—especially those with high-end skills—how can you find reliable talent and keep top performers coming back?

First, understand that finding and attracting independent talent is an entirely different recruiting game than hiring traditional employees. It’s important to rethink and redesign your recruiting strategy to meet the needs of this unique talent pool. By prioritizing smooth onboarding and a culture of feedback and communication, your company will become much more attractive to top independent talent.

Follow these three steps to successfully find the independent talent you’re looking for, provide them with a top-notch work experience, and keep them coming back.

1. Use Technology to Find Independent Talent

As the use of independent talent grows, so does technology to support these types of work relationships. The majority of independent professionals will have their own website to showcase samples of their work, or enterprise managers may use a staffing agency to find talent that will be engaged on a temporary basis. Other organizations find it helpful to reach out to independent talent on their own career site, advertising project opportunities specific to independent contractors.

Online marketplaces: the best way to engage talent

One of the most useful tools, however, are online marketplaces. Marketplaces are online platforms that connect independent talent with projects. These platforms enable independent talent to connect with a client directly online, which eliminates the need for a third party like a staffing company.

Independent talent complete a profile that lists their experience and can then search for or be matched with available opportunities at your company that fit their skillset. You can then view potential candidates and select the person you want for the project.

Read Next: What to Know Before Hiring through a Freelance Marketplace

2. Learn What Independent Talent Value in a Client Relationship

Independent talent with in-demand skills have a lot of choice in picking the clients they work with—89% reported having some or a lot of choice in choosing their clients. That means, in order to get the talent you want, it’s important to learn what independents want from a client relationship.

Prioritize: freedom, control, flexibility, communication

Some of the top drivers of client satisfaction are freedom, control, flexibility, and communication. By understanding what drives independents and incorporating these values, companies can build stronger relationships from the start.

Talk to managers about how to be better communicators by proactively discussing engagement processes and procedures with independents, and responding to questions in a timely manner. Ensure full-time staff understand that because independent contractors fall under a different classification of workers than W-2 employees, they are free to determine where, when, and how they complete the work outlined in their contract.

Read Next: 4 Ways Companies Can Attract Top Independent Professionals & Become a Client of Choice

3. Focus Policies and Procedures on Independent Talent

Lastly, with this knowledge in mind, put the pieces together to make your organization attractive to top independent talent. This will involve building an employment brand that resonates with the talent you want and incorporating policies and procedures geared towards the way independents want to work.

Attracting and Keeping top talent

Independents value a fast and straightforward onboarding process. Given the complex regulatory environment for worker classification, many organizations work with an independent contractor engagement provider that can help build an air-tight classification process. This partnership helps to give independents the flexibility they want while creating a positive onboarding and engagement experience. Other best practices include offering competitive payment terms and building a culture that values project-based engagement.

Read Next: 5 Effective Strategies to Attract the Best Talent

Related Posts

Workforce Optimization img

What is Workforce Optimization and Why You Need It

July 7, 2022

In response to this widespread challenge of COVID-19, today’s organizations are struggling to do more with less. Forward-thinking companies are leveraging new technologies and experimenting with modes of working, such as virtual meetings and remote work. This new paradigm has highlighted the vast chasm between the traditional business model and the emerging modern one.  One…

consultant talking on headset img

6 Ways to Build a Virtual Talent Pool

June 23, 2022

Building a virtual talent pool is quickly becoming key to being a best-in-class organization.  A virtual bench is a pool of independent contractor talent you’ve identified, vetted, and developed relationships with over time. Independent contractors provide enterprises with access to specialized, industry-specific skills, and are a valuable alternative to investing in a full-time resource. Tap…

man looking at charts img

Achieve Workforce Agility by Engaging Independent Contractors

June 14, 2022

As reliance on independent professional talent becomes more common throughout a wide range of industries, companies are putting strategies in place to successfully attract, engage, and retain top talent. The independent workforce is steadily increasing, providing an indispensable source of talent for businesses. Here’s what you need to know about how independent talent can benefit…

Learn more about the MBO Platform

For Independent Professionals

Start, run, and grow your independent business with MBO

For Enterprises

Find, manage and retain top-tier independent talent