How to Market a Small Business

Four Reasons Why a Blog is Important for Your Small Business

July 25, 2017

A blog is more than something to update with your weekly experiences as an independent professional—it’s an opportunity to engage and grow your target audience. Blogging is a great way to showcase your expertise, bring in potential clients, and grow your personal brand. In fact, 53% of marketers say blog content creation is their top inbound marketing…

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5 Steps to Creating a Professional Small Business Website

July 17, 2017

How to create and optimize a website that promotes your business and generates leads

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Offline Marketing Strategies for Your Small Business

July 14, 2017

Much is made of the ability of small businesses and independent professionals to market themselves for free online. And with good reason—the Internet is a great leveler, giving every business, large or small, the same potential to reach its audience. But too often independent professionals focus entirely on online activities, neglecting to do much of anything offline.…

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Top Content Marketing Tools for Independent Contractors

May 23, 2017

Effectively marketing your business is important to create a brand identity, drive a steady flow of projects, and spread the word about your services. As an independent contractor, not only do you have to do great work, but you have to find it as well. Keeping your brand visible and relevant in the marketplace may often…

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Facebook Marketing Tips for Small Businesses

April 21, 2017

Social media can play an important role in marketing your small business, providing you with the opportunity to use the same tools and access the same online audience as a large company. Facebook is a great way to connect with your audience on a more personal level, provide potential customers with information about your business, and…

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How to Create a Reputation Management Strategy for a Small Business

July 26, 2016

When it comes to consulting, your reputation can be everything—so why risk it? Here’s how to keep your record clean and your clients satisfied.

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How Self Employed Professionals Can Create a Professional Website in 5 Simple Steps

March 3, 2016

You may have read our recent blog post on why you need a website for your independent brand or business. Today, we show you how easy it is to build one yourself—no technical background required! 1. Choose a Platform & Domain Name Depending on your tech-savvy, there are many options to put your brand online. Two of…

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5 Reasons Why Independent Consultants Need Their Own Websites

February 25, 2016

At MBO Partners, we talk a lot about the value of being a leader in your field, as well as how you can brand yourself via tools like online networking, polished communication, and ongoing professional development. A professional website is a modern-day calling card; helping to identify who you are and what you offer to a prospective…

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How to Generate New Business as an Independent Consultant

August 11, 2015

Creating a Business Development Strategy Independent workers bear additional responsibility; they not only must perform their work, but find work as well. Winning new contracts takes more than luck and a good body of work. It requires having a consistent plan of action to keep leads flowing into your project pipeline. It requires a commitment…

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Tips For Making Your Business Website Mobile-Ready

May 2, 2014

With the explosion of smart phone use globally, it has become a necessity for businesses to have a website that looks good and works well on desktop and laptop computers, as well as one that is mobile-friendly. This can sometimes mean building two separate websites—but it doesn’t have to. Especially in the case of independent…

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