How to Market a Small Business

How to Repurpose Content

March 16, 2018

If you haven’t realized it yet, a big part of marketing your business involves creating content. From keyword-rich writing on your personal website and social media posts to email newsletters or small advertisements, online marketing is all about showing people what makes you an industry expert. But content creation takes time, and as an independent you can…

View More

5 Ways Successful Small Businessses Use LinkedIn

February 2, 2018

As an independent professional, LinkedIn is a great resource on which to promote and market your business. LinkedIn can offer a number of benefits to help you build your brand and promote your consultancy. Here are five tips for a business of one to keep in mind to succeed on LinkedIn. 1. Have a Complete…

View More

5 Key Tips for Blog Writing for Social Media

December 20, 2017

Although blogs are often considered to be part of content marketing, their interactive, highly sharable format also places them firmly in the social media category. Business blogging, however, requires writing strategies that are somewhat unique, setting the format apart from traditional social media sites such as Facebook and Twitter. Creating your own blog is a great way to…

View More

How to Market a Small Business on Twitter

November 10, 2017

Social media platforms are a great way to reach your target audience as an independent professional and can even be helpful in connecting with future clients. But, in order to be effective, you’ll need to tailor your writing to the social platform you are using. With a global user base of more than 300 million, Twitter is…

View More

Five Marketing Tips from John Jantsch

November 9, 2017

Marketing consultant, speaker, and best-selling author John Jantsch, founded the Duct Tape Marketing System and Duct Tape Marketing Consulting Network to train and license small business marketing consultants around the world. Jantsch acknowledges that marketing can be challenging for independent professionals, who are often working with limited time and resources. Nevertheless, he is confident that independents can successfully…

View More

5 Ways to Get Back on Track with Your Marketing Goals

October 26, 2017

With the New Year just around the corner, it got me thinking about the goals I had for the year and where I stand with them today. I’m fairly certain I’m not the only one with this on my mind, so let me ask, are you on track to meet your marketing goals this year?…

View More

Five Blogging Tips for Your Small Business

October 12, 2017

To become a marketable independent professional, you need to position yourself as an expert in your field or industry. An easy way to establish this credibility is to write and publish your own industry-related blog. Follow these five tips to make the most out of your blog. 1. Interesting Content Doesn’t Have to be Complicated A…

View More

Writing for Social Media: Facebook

September 13, 2017

Social media networks offer numerous benefits for independent consultants. These platforms provide an effective and economical way to help you reach hundreds or even thousands of valuable users, from current and prospective clients to industry leaders and invaluable networking contacts. However, writing for social media is unlike more traditional forms of marketing writing; it’s more…

View More

5 Tips to Improve Business Writing Skills

September 1, 2017

Writing can change the world. Writing conveys passion, enthusiasm, interest, intrigue, and critical information that can help people make better decisions. Writing is a tangible expression of thought, analysis, and influence. So, why is there so much bad writing in business? One of the challenges in business writing is that we are trying to get…

View More

How to Write a Blog for Your Small Business

July 25, 2017

A blog is more than something to update with your weekly experiences as an independent professional—it’s an opportunity to engage and grow your target audience. Blogging is a great way to showcase your expertise, bring in potential clients, and grow your personal brand. In fact, 53% of marketers say blog content creation is their top inbound marketing…

View More