Market a Small Business

consultants talking in office

How to Build a Strategic Networking Plan as an Independent Professional

By MBO Partners

When you run your own business, most of the work you do is done on your own. Being your own boss, setting your own hours, and setting your own goals are just some of the major perks of working independently. But in order to be successful, you can’t do it all on your own—developing a…

Read More...
women making presentation

How to Make the Most of Black Friday as an Independent Contractor

By MBO Partners

Tis the season… for holiday shopping, that is. The holidays are prime season for consumer spending, and there’s no reason why independent contractors can’t capitalize on Black Friday spending just like any other retailer. Last year, 174 million people went shopping online or in-store over Thanksgiving weekend, according to the National Retail Federation. And those…

Read More...
consultants working in office

5 Ways to Refresh Your Brand as an Independent Consultant

By MBO Partners

Building a brand, standing out from your competition, and communicating a unique value proposition are all challenges of being an independent professional, but can be some of your biggest opportunities as well. As an independent, you have the freedom and ability to refresh your brand, expand your service offerings, and become known as an expert…

Read More...
group of professional consultants working in office

Facebook Marketing Tips for Small Businesses

By MBO Partners

Social media can play an important role in marketing your small business, providing you with the opportunity to use the same tools and access the same online audience as a large company. Facebook is a great way to connect with your audience on a more personal level, provide potential customers with information about your business, and…

Read More...
coffee and newspaper

6 Steps to Building a Small Business Branding Strategy

By MBO Partners

Why is branding important? Marketing is the engine that drives a steady flow of opportunities into an independent professional’s project pipeline. It is essential for independents to create a strong brand and develop a plan for keeping that brand visible to reach potential clients, keep them engaged, and build a lasting relationship. A strong brand…

Read More...
consultant working on computer

5 Reasons Consultants Need a Website to Be Competitive

By McLean Robbins

At MBO Partners, we talk a lot about the value of being a leader in your field, as well as how you can brand yourself via tools like online networking, polished communication, and ongoing professional development. A professional website is a modern-day calling card; helping to identify who you are and what you offer to a prospective…

Read More...
consultants in group working at desk

9 Ways to Build a Personal Brand for Your Consulting Business

By MBO Partners

Building a personal brand is one of the major keys to business success. Follow these 9 steps to create your personal brand and build public visibility.

Read More...
consultant writing on flipchart

Social Media Marketing for Small Business: Do’s and Don’ts

By MBO Partners

For independent professionals, social media is an incredibly valuable tool for both networking and marketing. As with any business tool, its success relies on knowing how to use it. Below are some do’s and don’ts we suggest following to help you realize the potential that social media marketing can offer to you and your business. DO:…

Read More...
consultant working on computer

How to Optimize Your LinkedIn Profile if You’re Self-Employed

By Rian Ervin

LinkedIn is an effective social networking platform to display expertise, build connections, and promote your services. Your profile sets the stage for your first contact with potential new clients, displaying your work history, client recommendations, and skillset. Because the profile template is geared towards a more traditional employment background, it can be tricky to figure out…

Read More...
people looking at laptop

9 Things a Small Business ‘About Us’ Page Should Include

By Robyn Kimble

A professional website should be part of every company’s marketing plan—especially if you’re working as a self-employed professional or small business. The Internet is usually the first place potential clients will look to find a solution to a problem or to verify your credentials. While it is a good idea to include a list of your…

Read More...