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Market a Small Business
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LinkedIn is an effective social networking platform to display expertise, build connections, and promote your services. Your profile sets the stage for your first contact with potential new clients, displaying your work history, client recommendations, and skillset. Because the profile template is geared towards a more traditional employment background, it can be tricky to figure out…
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A professional website should be part of every company’s marketing plan—especially if you’re working as a self-employed professional or small business. The Internet is usually the first place potential clients will look to find a solution to a problem or to verify your credentials. While it is a good idea to include a list of your…
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Brand is an important part of the identity of any self-employed professional. Your brand is a representation of your business—it is how the public, and future clients, know and recognize you. A strong brand establishes who you are, explains what you do, and embodies what sets you apart from your competition. Whether you’re just getting started or…
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Having a professional website is practically a necessity for independent professionals today. Websites are an effective business investment that can increase brand awareness and help you reach new clients. However, not all websites are created equal. Simply having a web presence is a good start, but you also want to make sure your site lives up to…
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Marketing your business is an essential part in creating a brand identity, driving a steady flow of projects, and spreading the word about your services. As an independent professional, not only do you have to do great work, but you have to find it as well. Keeping your brand visible and relevant in the marketplace…
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Five website strategy tips to gain real results from your personal site.
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There are many ways to market yourself for free online as a small businesses or independent professional. And with good reason—the Internet is a great leveler, giving every business, large or small, the same potential to reach its audience. But too often independent professionals focus entirely on online activities, neglecting to do much of anything…
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As using online job marketplaces as a place to find new projects becomes more common, having an optimized profile can give you a leg up on the competition and help you stand out among other independent professionals. Follow these five copywriting tips as you build your profile to craft a well-written picture of your skills, expertise,…
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Since information is disseminated quickly in the palms of our hands, having a responsive website has become essential for organizations. With respect to screen size, platform, and orientation, responsive web design advocates that design and development should adapt to user behavior and surroundings. Making a responsive website is the best option for independent professionals who…
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As a small business owner or a full-time employee, it is important to understand how to define your area of expertise and how to communicate it effectively. Both help establish confidence and credibility. If you are a small business owner, you’ve probably taken a broad approach to creating your business plan, covering a wide range…
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