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How to Take Your Small Business to the Next Level
All small businesses go through a startup phase. This point in your business growth is important; it gives you the opportunity to develop an idea or passion into a functioning business and viable career. There will come a point, however, when you outgrow this phase and long-term success means moving on to the next step.
So, how do you know when it’s time to move on? There is no hard and fast way to do this—some independents use consecutive periods of positive cash flow as an indicator while others place a time limit on operating as a startup.
When you start to feel that you’ve met your early goals, and a shift is needed to avoid stagnation and achieve further growth and long-term stability, it may be time to start thinking about what’s next. Here are four considerations to keep in mind when you decide it’s time to take your small business beyond the startup phase.
1. Think About Your Staffing Needs
Many independent professionals are drawn to their line of work by the ability to work for themselves—but that doesn’t mean you have to do everything yourself. While independents often operate as a one-person business, some consultants find that bringing on employees—such as assistants or office managers on either a full-time or part-time basis—can provide the extra manpower needed to help their business grow.
Take a close look at your current and expected workload, the revenue you need to grow, and your ability to meet these demands on your own. You may also want to consider programs like MBO Advantage, which can provide much-needed support to help you grow your small business. Partnering with an expert like MBO can help you maximize earning potential by outsourcing routine support activities like expense tracing and invoicing.
2. Revise Your Business Plan
Take this opportunity to go back and revisit your current business plan. Consider what changes you can make that will help you reach the next level. If your company has succeeded and is outgrowing the startup phase, a strong business plan likely helped you out along the way. However, that initial business plan is not necessarily the one that will continue to grow your company. You need a plan that considers long-term success in addition to immediate needs.
As you restructure your business plan, keep these questions in mind: Have your goals changed? Has your target audience shifted? Have you significantly narrowed your focus to specialize, or have you extended your business offerings with added services? Evaluate which elements of your business plan have been successful, which have failed, and which are no longer appropriate or applicable.
3. Consider Your Financial Investments
When you launched your business, it’s likely that limiting startup costs was a top concern. Now that you’re on your feet, however, it may be time to use some of your budget to upgrading or adding resources that will be vital to the continued growth of your business.
Perhaps an old computer system is slowing you down, or an upgraded printer would allow you to boost efficiency by being able to create more deliverables in house. This may also be the perfect time to increase your marketing budget to attract new clients. However, don’t make the mistake of spending simply for the sake of spending if your current strategy meets your needs. The key is to make investments only if they will give your business an edge for long-term growth.
4. Streamline Your Business Processes
The startup phase often involves figuring out the right business processes to help your business run smoothly. When growing, you need to take what you’ve learned and make it more efficient. Efficiency will be different for each person, but could include anything from creating a more effective daily schedule, standardizing a project workflow system, using technology to improve filing and organization, or automating your billing system.
Joining an online consulting job marketplace is also a way to save time building your project pipeline and growing your business. By creating a profile that highlights your skills and experience, you can expose your services to more companies that might need what you have to offer. More and more companies are using marketplaces to find and engage skilled independent talent.
For more information about what MBO’s marketplace or Advantage program has to offer, take a look at the details or reach out to our team of experts today.