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A Community-Building Strategy
Drives Top Talent Engagement
OVERVIEW
Leverage your brand to create an engaged and
connected external workforce community
Preferred clients get the best talent
MBO's community management program helps you connect and capitalize on engagement with top talent in your network. Integrating targeted initiatives into your strategy will help grow your organization's reputation as a Client of Choice.
HOW WE HELP
Community Management that Builds
Top Talent Engagement
Create a consistent
candidate experience
Generate buzz for
open requisitions
Measure and
enhance engagement
Establish a reputation as
a thought leader
Create meaningful pre- and
post-project interactions
Stay top of mind for
in-demand independents
HOW IT WORKS
Create a talent community and nurturing strategy
Understand: Talent Pool
Scale your independent engagement programs with talent pooling, identifying a target audience that has been minimally qualified after a candidate has applied for a role and becomes part of an outreach initiative.
Plan: Talent Pipeline
In the first phase of community building, pool or target actively engaged audiences to readily fill upcoming positions. This may or may not include adding talent to a virtual bench as well as initial proactive messaging.
Engage: Talent Network
Create an opt-in candidate database to encourage the growth of talent pools and pipelines, but also to create pipelines for future initiatives.
Retain: Talent Community
Leverage candidate databases to create and maintain a group of talent that develop an affinity for your organization. Allow talent to proactively connect, share opinions, and collaborate with your organization, and to develop long-lasting, meaningful relationships.