Selling the Way the Digital Buyer Wants to Buy

Selling the Way the Digital Buyer Wants to Buy

The buying process has changed completely in the last couple of years, thanks to mobile and Google. There is no funnel; that’s our sales process. What you need to map is your future client’s buying process, including how they want to buy from you and how to make it easy for them to hire you. Kristin…

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Congress Still Seeks Ways to Adapt to Gig Economy

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A piece from Bloomberg BNA reports on the recent ‘Advancing the Social Contract for Gig Economy Workers’ conference. CEO Gene Zaino is cited discussing the importance of portable benefits, new survey data, and segmented independent contractor workforce solutions.

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